Social Media Analyst

Company Description

Arika Nature's Lap Private Limited is a forward-thinking company committed to delivering superior nature-inspired products that elevate beauty and lifestyle experiences. The company operates two innovative brands: Arkshine, which specializes in cosmetics, and Aralia, focusing on clothing. By blending natural elements with modern sophistication, Arika Nature's Lap creates products that resonate with contemporary elegance. The company strives to bring nature's benefits closer to customers in their daily lives.

Role Description

We are seeking a full-time on-site Social Media Analyst to join our team in Gurugram. The Social Media Analyst will be responsible for monitoring and analyzing social media performance metrics, creating data-driven reports, and identifying trends. They will also develop strategies to optimize social media campaigns, manage social networking platforms, and engage with online communities to increase brand awareness and audience engagement. The job also requires understanding and experience of managing accounts for Myntra and other online platforms for our brand.

Qualifications

• Proficient in Analytical Skills and Social Media Measurement to track, analyze, and present performance metrics and insights.
• Expertise in Social Media Marketing and Social Networking to create, manage, and optimize campaigns on various platforms.
• Knowledge and experience of handling online platforms (Myntra, Amazon, etc) Accounts is mandatory.
• Strong Communication skills for effective collaboration and audience engagement.
• Knowledge of content creation best practices and emerging social media trends is desirable
• Proven ability to work independently and deliver results within deadlines.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Previous experience in social media analytics or a related role is advantageous.