Job Description
Mail:- [Confidential Information]
creating, scheduling, and publishing engaging content (text, video, images) across platforms like Instagram, TikTok, LinkedIn, etc., to build brand awareness, drive engagement, and foster community, while also analyzing performance metrics (KPIs), running campaigns, interacting with followers, and aligning strategies with overall marketing goals, requiring skills in content creation, analytics, and trend monitoring.
Core ResponsibilitiesContent Creation: Develop and post high-quality, platform-specific content (posts, stories, videos, ads).Strategy & Planning: Develop and implement social media strategies, create content calendars, and manage campaign timelines.Community Management: Monitor channels, respond to comments and messages, manage user-generated content, and build brand reputation.Performance Analysis: Track KPIs (likes, shares, reach, conversions) using analytics tools (Google Analytics, Hootsuite) and generate reports.Trend Monitoring: Stay updated on new platforms, features, and social media trends to keep content fresh.Collaboration: Work with marketing, design, and sales teams to ensure consistent messaging and campaign alignment. Key Skills & QualificationsProficiency with major social media platforms (Facebook, Instagram, X, LinkedIn, TikTok).Strong writing, editing, and visual content skills.Understanding of social media analytics and reporting.Experience with scheduling/management tools (Hootsuite, Buffer).Knowledge of digital marketing principles and SEO. Variations by RoleSpecialist/Executive: More hands-on content execution, scheduling, and community engagement.Manager/Strategist: Focus on high-level strategy, campaign oversight, team leadership, and ROI.
