Content Strategy and Integration
- Plan and strategize content across platforms including film, in-show, auto portals, influencers, websites, e-commerce, and social media
- Collaborate with space and brand teams to ensure alignment with marketing goals
- Develop a content calendar for timely delivery
- Ensure consistency in brand tone, voice, and style
Sponsorship Deployment
- Deploy sponsorship deliverables in sports including cricket and motorsports
- Create and support IPs to drive engagement and conversations around the brand
- Activate sponsorship agreements and leverage partnerships to maximize exposure
Partnership Management
- Manage current digital/media partnerships and identify new opportunities to boost engagement and consideration
- Monitor partnership effectiveness and propose improvements
Influencer Strategy
- Build and execute influencer plans across YouTube, Instagram, auto platforms
- Identify and collaborate with influencers that align with brand identity and objectives
Content Development
- Oversee high-quality content creation for multiple platforms
- Collaborate with creative teams for multimedia and visual assets
- Integrate SEO best practices for improved visibility
- Work with e-commerce teams to develop A+ product content
Campaign Management
- Handle campaign deployment from briefing and creative development to deal closure and financial tracking
- Monitor campaign performance and analyze results for optimization
What Will Make You Successful
- Postgraduate degree in a relevant field
- 46 years of experience in media, content, or social media agency roles
- Proven ability to manage content plans across multiple platforms
- Experience working with influencers and platform integrations
- Strong project and stakeholder management skills
- Proficiency with analytics tools for campaign performance tracking
- Strong communication and negotiation abilities
- Ability to work under tight deadlines and ambiguity
- Creative mindset with strategic thinking and scalability focus
- Knowledge of SEO, content optimization, and digital trends
- Auto enthusiast with a good understanding of the industry ecosystem is a plus
