Experience: 4 years+
CTC: INR 4 Lakhs p.a. + Performance incentives + ESOP options
About the Role
The Casuals Sports Show is one of India's few sports shows that brings fans closer to the culture, and joy of sports through light-hearted weekly conversations. Started in 2024 by Tanaay Shah and Samriddh Jain, the show has been steadily building a loyal audience and growing across all social media platforms.
We are seeking a highly driven Social Growth Manager to lead our social media growth, oversee daily operations, and help scale the brand across YouTube, Instagram, and Spotify. This role is ideal for someone who lives and breathes sports content, understands digital platforms deeply, and can balance strategy with execution.
You'll be responsible for both big-picture growth and day-to-day functioning, making you a core member of the team.
Key Responsibilities
Marketing & Content Strategy
- Execute social media strategies to grow and track performance across YouTube, Instagram, and Spotify
- Ideate, create, and execute content formats, campaigns, and potential merchandise ideas
- Manage posting schedules across platforms, including regular feed posts and stories
- Track content performance, analytics, and platform growth, and report insights to the team
- Oversee photo and video edits to ensure quality, consistency, and brand alignment
Team & Communication
- Coordinate with editors, producers, and hosts to ensure timely delivery of content
- Maintain clear, professional communication internally and externally
- Ensure processes remain organized, detailed, and efficient
Operations & Production
- Be present for every shoot and act as a key on-ground team member
- Serve as the Point of Contact (POC) for all events, collaborations, and external partners
- Track expenses and maintain basic operational budgets
Requirements
- Strong understanding of sports (ball knowledge is essential)
- Proven experience in social media strategy, digital growth, or marketing
- Highly organized and detail-oriented
- Strong communication skills
- Competent in English and Hindi
- Expert-level proficiency in Google Suite (Docs, Sheets, Drive, etc.)
- Comfortable tracking performance metrics and expenses
- Ability to manage multiple tasks and deadlines simultaneously
- A creative marketing thinker who blends storytelling, experimentation, and data to drive growth
Bonus (Nice to Have)
- Comfortable being in front of the camera for content, reels, or live moments
Benefits
- Real ownership and the freedom to execute ideas across digital platforms and offline events
- Work closely with a passionate leadership team driven to scale the brand
- A long-term role with direct access to the founders and the opportunity to be a part of a business from the ground up
- Help build a first-mover sports media brand that solves the problem in sports by making it fun, accessible, and culture-led
Send your CV to [Confidential Information] // [HIDDEN TEXT]
Cover letters appreciated but not necessary
