SMO

Company Description

Nucleo Analytics is a prominent provider of advanced digital solutions, catering to a global clientele with a diverse range of exceptional IT services. The company specializes in custom software development, product development, outsourcing, and an extensive suite of digital marketing services. These services include social media marketing, SEO content writing, white hat link building, Google Adwords, and website development. Nucleo Analytics is dedicated to helping businesses grow by delivering scalable marketing strategies tailored to all stages of the sales funnel and customer journey. With a focus on innovation, the company also offers consultancy and product design services to enhance business value.

Role Description

This is a full-time, on-site Social Media Optimization (SMO) role located in Mohali district. The SMO Specialist will be responsible for developing and implementing social media strategies to enhance online visibility and engagement for the company's clients. Daily tasks include managing social media accounts, scheduling posts, creating engaging content, analyzing social media performance, and staying updated on the latest trends in digital marketing. Collaboration with the marketing team to ensure cohesive campaigns and audience targeting will also be a key responsibility.

Qualifications

• Develop and implement a social media calendar and content strategy focused entirely on organic growth.
• Create engaging, platform-specific content (posts, reels, stories, etc.) for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
• Grow and manage the brand's online communities by regularly engaging with followers, responding to comments, and participating in conversations.
• Use trending hashtags, formats, and platform features (like Reels or Threads) to boost reach organically.
• Collaborate with content writers, designers, and video editors to produce high-quality, shareable content.
• Monitor platform insights and analytics to track performance, and adjust strategies accordingly.
• Identify and build relationships with relevant influencers, communities, and brand advocates for organic collaborations.
• Stay updated with the latest social media trends, algorithm updates, and best practices.