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At Interview Kickstart, we believe that every candidate deserves the chance to excel in technical interviews, and we're looking for a dedicated Sales Manager to lead our sales team in driving growth and expanding our market presence. As the Sales Manager, you will be responsible for developing and implementing strategies to achieve our ambitious sales targets while fostering a high-performance culture
Position Overview
We are looking for a Category Manager who will operate as a business owner for a category, driving revenue, growth, user journey, user understanding and funnel efficiency end-to-end.
This is a high-impact, operator-first role that combines category ownership, growth strategy, and hands-on funnel optimization across TOFU, MOFU, and BOFU.
The ideal candidate is not just a strategist, but a sharp problem-solver with strong communication skills, high ownership, and the ability to independently diagnose issues, run experiments, and unlock growth in collaboration with cross-functional teams.
Key Responsibilities
1. Category Ownership & Revenue Accountability
- Own the end-to-end P&L, revenue targets, and growth roadmap for assigned categories
- Track and improve funnel conversion metrics across the user journey (TOFU MOFU BOFU)
- Lead weekly and monthly business reviews, identifying gaps and driving corrective actions
- Take full ownership of revenue outcomes, not just inputs
2. Funnel Optimization Across the Customer Journey
Top of Funnel (TOFU) Acquisition Quality & User Understanding
- Drive improvements in lead quality, user profiling, and audience segmentation
- Analyze and optimize the end-to-end user journey (ads landing page signup)
- Partner with Performance Marketing to:
- Influence campaign strategy and audience targeting
- Provide inputs on creative direction (performance ads, content, messaging)
- Lead & optimize building of landing pages, brochures, and conversion assets through continuous experimentation, with the relevant stakeholders.
Middle of Funnel (MOFU) Engagement & Nurturing
- Improve webinar effectiveness as a conversion lever (structure, positioning, content hooks)
- Work closely with CRM stakeholders to:
- Optimize lead nurturing journeys and engagement flows
- Improve conversion rates from lead qualified opportunity
- Identify and implement engagement experiments to reduce drop-offs
Bottom of Funnel (BOFU) Conversion & Revenue (Critical Focus)
- Own funnel movement and conversion efficiency from qualified lead to sale
- Diagnose and resolve funnel leakages and stuck leads through structured RCA
- Partner with Sales to:
- Improve lead allocation and prioritization
- Enable higher conversion through better insights and targeting
- Drive experimentation and innovations in conversion strategies
- Ensure consistent achievement of revenue targets for the category
3. Performance Marketing Partnership & Growth Scaling
- Collaborate closely with the Performance Marketing Lead on the strategy & optimizations of paid channels (Meta, Google, LinkedIn, YouTube, Affiliates, etc.)
- Contribute to:
- Campaign structuring and optimization suggestions
- Creative and audience testing inputs
- Funnel diagnostics and scaling frameworks with the Performance Marketing Lead
- Act as an enabler of growth, not just a stakeholder
4. Consumer Insights & Category Strategy
- Develop a deep understanding of customer needs, motivations, and objections
- Translate insights into:
- GTM strategies and messaging frameworks
- Pricing and positioning improvements
- Identify market gaps, competitor moves, and new growth opportunities
- Contribute to new product ideas and enhancements
5. Cross-Functional Leadership
- Work closely with Sales, Performance Marketing, CRM, Product/Tech, Curriculum, and Creative teams
- Drive alignment and execution to ensure end-to-end funnel efficiency and revenue delivery
What We're Looking For
Core Requirements
- 59 years of experience in category management, growth, or performance marketing roles in consumer internet or EdTech (preferred)
- Proven track record of scaling a business line/category with revenue ownership
- Solid understanding of funnels, CAC, segmentation, and conversion optimization
Critical Success Traits
- Strong communication skills (written & verbal) ability to clearly articulate insights, strategies, and recommendations
- High ownership & accountability operates like a business owner
- Analytical problem-solver independently conducts deep dives and RCAs
- Execution-oriented moves from insight to action quickly
- Collaborative operator effectively works across teams to unlock outcomes
Preferred Background
- MBA or B.Tech from a Tier 1 institution
- Experience in EdTech (preferred) or digital lead funnel-led businesses
- Familiarity with AI / upskilling / career transformation categories
What Makes This Role Exciting
- End-to-end ownership of a high-impact revenue line
- Opportunity to directly influence business growth and top-line outcomes
- Work with a high-caliber, execution-focused team
- Operate at the intersection of AI, education, and career transformation
