Shopify Specialist

Nirogam.com

India

Fresher

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Posted a day ago
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Job Description

At Nirogam, we've spent two decades bringing Ayurveda to modern homes across 40+ countries.

Now, we're building the next evolution of our digital presence- where Ayurveda meets AI discoverability.

E-commerce is shifting fast. Today, a brand isn't just discovered on Google- people ask ChatGPT, Gemini, and Perplexity for product recommendations and wellness advice.

We want to ensure that when the world asks these platforms about Ayurveda- they find Nirogam.

And the foundation of that discovery starts with a powerful, optimized, world-class Shopify store.

If this excites you, read on.

Role Overview

You'll be the Shopify engine behind Nirogam owning everything related to store management, product setup, UI/UX improvements, Shopify SEO, and performance optimization.

In this role, you'll work directly with the Founder and digital team to make our Shopify store faster, cleaner, easier to navigate, and more aligned with how people shop for Ayurvedic solutions today.

From product uploads to blog publishing, from fixing theme issues to improving conversions you'll shape how users experience Ayurveda through our store.

What You'll Do1. Shopify Store Optimization

Improve store structure, navigation, collections, and product hierarchy.
Fix broken links, layout issues, theme bugs, or UX problems.
Optimize site speed, Core Web Vitals, mobile responsiveness, and page load performance.
Manage Shopify apps, ensure clean setup, remove unnecessary ones, and improve workflows.

2. Product Creation & Catalog Management

Create, upload, and maintain complete, accurate, high-quality product listings.
Write clean, SEO-ready product titles, descriptions, variants, pricing, and tags.
Manage collections, sorting rules, product categories, and inventory mapping.
Ensure product pages have the right media, icons, PDFs, infographics, and assets.

3. Content & Blog Publishing

Create and publish blogs within Shopify, following SEO structure and readability guidelines.
Format blogs with internal links, images, alt text, and clean formatting.
Help maintain a blog calendar aligned with Ayurvedic education and product marketing.

4. SEO & AEO Support for Shopify

Implement on-page SEO (H1s, meta titles, alt text, schema, breadcrumbs, etc.)
Strengthen structured data to help Google & AI engines understand our products better.
Improve product discoverability across search engines and AI platforms.
Collaborate with the SEO team to ensure Shopify pages follow best practices.

5. Reporting & Continuous Improvement

Track Shopify performance metrics and find bottlenecks.
Suggest conversion-focused improvements (CRO).
Conduct small experiments and present clear, measurable results.
Keep the store fresh, updated, and technically healthy at all times.

Budget: 40000 per month

What We're Looking For

Mandatory: Prior experience working in a D2C brand (e-commerce or wellness preferred).
Strong hands-on experience with Shopify store management and product setup.
Solid understanding of Shopify SEO, structured data, and performance optimization.
Ability to troubleshoot or improve theme-level issues (or coordinate with devs when needed).
Strong English writing skills for product descriptions and blogs.
Highly detail-oriented, organized, and proactive.
Comfortable working independently and delivering clean, error-free output.
Curious about evolving trends in AI-driven search, AEO, and semantic optimization.
Bonus: Experience in Ayurveda, wellness, health supplements, or natural products.

Our Hiring Process

To ensure the right fit, this role includes: