Description
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer to join our team in India. The ideal candidate will have a strong background in developing and implementing marketing automation solutions using SFMC, with a focus on enhancing customer engagement and optimizing marketing performance.
Responsibilities
- Develop and implement marketing automation solutions using Salesforce Marketing Cloud (SFMC).
- Create and manage email campaigns, including audience segmentation and targeting.
- Design and maintain data models, automation workflows, and reporting dashboards.
- Collaborate with cross-functional teams to define and optimize customer journeys.
- Ensure data accuracy and integrity by implementing best practices in data management.
- Troubleshoot and resolve technical issues related to SFMC.
- Stay updated with the latest features and best practices in Salesforce Marketing Cloud.
Skills and Qualifications
- 6-10 years of experience in Salesforce Marketing Cloud or related marketing automation platforms.
- Strong knowledge of SQL and data modeling concepts.
- Experience with AMPscript and Journey Builder.
- Proficient in HTML, CSS, and JavaScript for email template development.
- Understanding of email marketing best practices and deliverability issues.
- Ability to analyze data and generate reports to measure campaign effectiveness.
- Excellent communication and collaboration skills.
