SFMC Developer
Location: Bangalore / Delhi NCR / Mumbai
Experience: 410 years
Choosing Capgemini means choosing a workplace where innovation, inclusion, and empowerment thrive. As part of our Diversity Hiring Initiative, we are committed to increasing representation across our technology and marketing automation teams, ensuring diverse voices play a critical role in shaping digital customer engagement.
Your Role
As a Salesforce Marketing Cloud (SFMC) Developer, you will translate marketing and business needs into scalable, highquality technical solutions within the Salesforce Marketing Cloud ecosystem. You will partner with crossfunctional teams to design dynamic customer journeys, build personalized digital experiences, and implement automation solutions that enhance customer engagement across channels.
In This Role, You Will:
- Design and implement endtoend solutions using Salesforce Marketing Cloud, covering Email Studio, Journey Builder, Automation Studio, Mobile Connect, and more.
- Develop AMPscriptbased responsive email templates, dynamic content blocks, and Cloud Pages using HTML, CSS, JavaScript, and SSJS.
- Build and optimize SQL queries, segmentation logic, and automation workflows.
- Create and manage customer journeys with strong understanding of Audience Builder and contact data models.
- Support marketing teams in executing campaigns, A/B testing, triggered sends, personalization, and productionready email deployments.
- Integrate SFMC with external systems using REST/SOAP APIs, ensuring seamless data synchronization and automation.
- Understand and follow SDLC best practices, support processes, and deployment methodologies.
- Provide documentation, perform QA reviews, and ensure platform adherence to security and compliance guidelines.
- Conduct enduser training sessions and assist nontechnical stakeholders in understanding platform capabilities (good-to-have).
Your Profile
We're looking for talented diversity professionals with strong marketing automation and SFMC expertise.
Technical Expertise
- Strong hands-on experience with Salesforce Marketing Cloud (ExactTarget).
- Expertise in AMPscript, dynamic content, and responsive email template development.
- Strong frontend skills: HTML, CSS, JavaScript, Cloud Pages development.
- Mastery of SQL and strong understanding of SFMC's Contact & Data Extensions model.
- Email Studio (Segmentation, A/B testing, triggering, personalization)
- Journey Builder
- Automation Studio
- Mobile Connect
- Personalization Builder
- Experience with ServerSide JavaScript (SSJS) and automated solutions.
- Ability to translate business requirements into scalable technical solutions across multiple business units.
- Experience with REST/SOAP Web Service Integrations (preferred).
- Familiarity with broader marketing automation and CRM ecosystems.
- SFMC Certification is highly desirable.
Nice to Have
- Experience conducting training sessions for marketing or business users.
- Exposure to multichannel customer engagement programs.
- Understanding of marketing data governance and compliance best practices.
Why Diversity Matters at Capgemini
At Capgemini, diversity is not a metricit's a mindset. We believe innovation thrives when individuals with different perspectives, experiences, and identities collaborate. Our Diversity programs ensure equal access, opportunity, and growth for underrepresented professionals.
What Diversity Means at Capgemini
- A culture that encourages individuals to bring their authentic selves to work.
- Inclusive hiring practices ensuring equitable opportunities for diverse communities.
- Specialized leadership and development programs tailored for diverse career advancement.
- A safe, flexible, and collaborative environment that celebrates uniqueness while fostering collective success.
Why Join a Diversity Hiring Drive
- Be part of a supportive, community-driven ecosystem.
- Gain elevated visibility in key marketing and technology programs.
- Benefit from a structured, inclusive approach to learning, leadership, and career growth.
What You'll Love About Working Here
- Flexible work options supporting work-life balance.
- Strong focus on certifications, training, and continuous learning.
- Opportunity to work on large-scale consumer engagement platforms and global transformation projects.
- A collaborative culture rooted in creativity, empathy, and innovation.
About Us
Capgemini is a global leader in business and technology transformation, helping organizations accelerate digital and cloud-enabled journeys. With 360,000+ team members across 50+ countries, we combine strategy, design, data, and technology to solve complex business challenges. Our purposeunleashing human energy through technology for an inclusive and sustainable futureguides everything we do.
