Role :- SFMC Developer
Experience :- 6-9 Years
Location :- Bangalore, Delhi NCR, Mumbai
Choosing Capgemini means choosing a place where you'll be empowered to shape your career, supported by a collaborative global community, and inspired to reimagine what's possible. Join us in enabling data‑driven, personalized customer engagement using Salesforce Marketing Cloud.
Your Role
As a Salesforce Marketing Cloud (SFMC) Developer, you will design, build, and support scalable marketing automation solutions. You will work closely with marketing and business stakeholders to translate requirements into high‑quality technical implementations that enhance customer journeys and campaign effectiveness.
In this role, you will:
- Understand business and marketing requirements and deliver end‑to‑end SFMC technical solutions.
- Support the email marketing team by building custom SQL queries, data extensions, and segmentation logic.
- Design and develop responsive email templates using HTML, CSS, and extensive AMPscript.
- Build AMPscript‑based dynamic and personalized email templates.
- Configure and manage automation jobs using Automation Studio.
- Design and implement comprehensive customer journeys using Journey Builder with strong understanding of Audience Builder configuration.
- Work hands‑on with Email Studio features including A/B testing, segmentation, campaign waves, triggered emails, and personalization.
- Develop CloudPages using HTML, CSS, JavaScript, and AMPscript, including integration with microsites, websites, and landing pages.
- Implement automated solutions using Marketing Cloud Server‑Side JavaScript (SSJS).
- Integrate SFMC with external systems using REST and SOAP APIs.
- Work across Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for email use cases.
- Follow SDLC and support processes as required by projects.
- Collaborate effectively with non‑technical stakeholders and clearly explain technical concepts.
- Conduct end‑user training sessions (good to have).
Your Profile
- Strong hands‑on experience with Salesforce Marketing Cloud (SFMC / ExactTarget).
- Expertise in SQL with a robust understanding of the Marketing Cloud contact and data model.
- Proven experience developing responsive emails using HTML, CSS, and AMPscript.
- Strong front‑end development skills for CloudPages using HTML, CSS, JavaScript, and AMPscript.
- Experience with Journey Builder, Audience Builder, Automation Studio, and Email Studio.
- Working knowledge of Mobile Connect and Personalization Builder for email campaigns.
- Experience with marketing automation platforms and database integrations.
- Exposure to web service integrations (REST/SOAP) is beneficial.
- Awareness of personalization concepts, triggered messaging, and campaign execution strategies.
- Good written and verbal communication skills.
- Ability to elicit requirements and translate them into scalable technical solutions across multiple business units.
- SFMC Certification is Mandatory
What you'll love about working here
- You can shape your career with us through diverse roles, internal mobility, and personalized career guidance.
- Comprehensive wellness benefits including health coverage, telemedicine, flexible work options, and family support programs.
- Opportunity to continuously learn and upskill with access to one of the industry's largest digital learning platforms and certification programs.
About Capgemini
Capgemini is an AI‑powered global business and technology transformation partner, helping organizations accelerate their transition to a digital and sustainable world. With nearly 60 years of heritage, Capgemini is trusted by clients worldwide to deliver end‑to‑end services across strategy, technology, engineering, and operations. The Group reported 2024 global revenues of €22.1 billion and has over 420,000 team members in more than 50 countries. Capgemini in India comprises nearly 235,000 team members across 13 locations.
Make It Real | www.capgemini.com/in-en
