At
BETWEEN, we are committed to attracting the best talent in technology and engineering. With a team of over
1,000 professionals, we take part in high-impact, international projects for top-tier clients across industries such as
technology, digital transformation, R&D, and data-driven marketing.
We are currently looking for a
Marketing Automation Engineer specialised in Salesforce Marketing Cloud, who will play a key role in designing, delivering, and optimising scalable CRM and marketing automation solutions. You will work closely with marketing, analytics, product, and technology teams to ensure high-quality, compliant, and performance-driven customer communications across global markets.
Main responsibilities
- Design, build, and maintain email and SMS automation programs in Salesforce Marketing Cloud, ensuring scalability, reliability, and on-time delivery.
- Manage end-to-end execution of CRM campaigns, ensuring alignment with business requirements, data availability, compliance standards, and performance goals.
- Coordinate daily with marketing, analytics, product, and IT teams to manage priorities, dependencies, and delivery timelines.
- Architect and maintain data extensions, segmentation logic, and automation workflows, ensuring data integrity and long-term platform sustainability.
- Lead the technical evaluation of campaign feasibility, personalisation logic, contact strategies, and alternative technical solutions when needed.
- Develop and maintain AMPscript and SSJS libraries, reusable templates, and dynamic content frameworks to improve efficiency and reduce delivery risk.
- Implement and manage REST and SOAP API integrations for real-time triggers, transactional communications, and data synchronisation.
- Ensure compliance with data privacy and permission-based marketing regulations (GDPR, CAN-SPAM, CASL), acting as a technical guardian of CRM governance.
- Collaborate with QA and delivery teams to define testing, validation, and pre-send quality controls.
- Monitor key performance metrics such as deliverability, engagement, and conversion, driving continuous optimisation initiatives.
- Act as a technical bridge between internal teams and external CRM vendors or agencies, supporting roadmap evolution and platform improvements.
- Communicate fluently in English within an international, multi-market environment.
How you will work
- Hybrid work model within a global and cross-functional setup.
- Permanent contract from day one.
- Competitive salary package based on experience.
- Participation in international projects with high technical and strategic impact.
What we offer at BETWEEN
- The opportunity to be part of a growing company with national and international presence.
- A great place to work: we actively promote well-being, work–life balance, and CSR initiatives.
- You will join a high-performing, specialised team working on complex and meaningful projects.
- Continuous training and professional development opportunities.
- At BETWEEN, equal opportunity is a core value. We are committed to hiring the best talent regardless of race, religion, gender, age, or abilities, and to supporting both personal and professional growth.
Requirements
Requirements
- Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
- 5+ years of hands-on experience with enterprise CRM or marketing automation platforms.
- Strong expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, MobileConnect).
- Proficient use of AMPscript and SSJS for dynamic content and personalisation logic.
- Experience designing data models, SQL-based segmentation, and contact strategies.
- Solid understanding of API-based integrations and CRM data flows.
- Knowledge of email deliverability fundamentals and performance optimisation.
- Familiarity with CRM data privacy and compliance regulations (GDPR, CAN-SPAM, CASL).
- Strong communication, organisation, and cross-functional coordination skills.
- High level of English for international collaboration.
