SEO Strategist (Remote)

Credence Digital Marketing

Delhi, Dwarka, India

2-4 Years

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Posted 15 hours ago
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Job Description

Location: Remote (India)

Shift: AfternoonNight Shift (4 pm to 12:30 am)

Experience: 24 years (Agency preferred)

Job Summary

We are seeking an experienced SEO Strategist who can independently plan, execute, and manage end-to-end SEO strategies for Canadian and US clients. This role requires strong expertise in technical SEO, on-page optimization, site audits, keyword research, analytics setup, and issue resolution, along with the ability to provide actionable recommendations and measurable ranking improvements.

The ideal candidate understands traditional SEO and modern AI-driven search (GEO Generative Engine Optimization) and can align SEO efforts with business goals and content strategy.

Key Responsibilities

SEO Audits & Technical Analysis
Conduct comprehensive SEO site audits (technical, on-page, and content)
Identify and resolve technical SEO issues (crawlability, indexing, site speed, Core Web Vitals, schema, mobile usability)
Diagnose and fix issues related to Google Search Console / Webmaster Tools
Manage sitemap, robots.txt, canonical, redirects, broken links, and duplicate content
Keyword Research & Strategy
Perform in-depth keyword research aligned with search intent and business goals
Map keywords to pages and define content opportunities
Identify gaps and opportunities vs competitors
Support local, national, and eCommerce SEO strategies
On-Page SEO & Optimization
Create and optimize meta titles, meta descriptions, headers, internal linking structures
Optimize existing pages for relevance, UX, and conversions
Ensure SEO best practices are followed during website builds and redesigns
Analytics, Tracking & Reporting
Set up and manage Google Analytics (GA4) and Google Tag Manager
Configure goals, events, and conversion tracking
Monitor performance using Google Search Console and third-party SEO tools
Track rankings, traffic, conversions, and technical health
Prepare weekly and monthly SEO performance reports with insights and next steps
Rankings, Monitoring & Issue Resolution
Monitor keyword rankings and site performance
Investigate and resolve ranking drops or traffic anomalies
Identify algorithm impact and recommend corrective actions
Coordinate with developers to implement technical fixes
SEO Recommendations & Strategy Development
Provide clear, actionable SEO recommendations to clients and internal teams
Translate complex SEO findings into easy-to-understand insights
Create SEO roadmaps aligned with monthly and quarterly goals
Support long-term organic growth strategies
AI & GEO (Generative Engine Optimization)
Understand and apply AI-driven SEO and GEO strategies
Optimize content and site structure for AI search engines and generative results
Identify opportunities to improve brand visibility in AI-powered search responses
Stay updated on evolving search algorithms and AI trends
Collaboration & Client Interaction
Work closely with Project Coordinators, developers, designers, and content teams
Participate in client calls when needed to explain strategy and performance
Ensure SEO requirements are communicated clearly during website development

Must-Have Skills & Requirements

Strong experience in technical SEO and site audits
Hands-on expertise with Google Analytics (GA4), Google Search Console, and Tag Manager
Proven ability to improve keyword rankings and organic traffic
Experience resolving Webmaster / indexing issues
Strong understanding of on-page SEO and site architecture
Ability to provide clear, actionable recommendations
Experience working in a digital marketing agency
Comfortable working in night-shift overlap with Canada/US teams

Nice-to-Have Skills

Experience with eCommerce SEO (WooCommerce / Shopify)
Familiarity with tools like Ahrefs, SEMrush, Screaming Frog, GSC, PageSpeed Insights
Basic understanding of WordPress and development workflows
Exposure to content strategy and CRO

Performance Expectations