SEO Strategy Development:
- Develop and implement comprehensive SEO strategies to improve organic search performance and achieve business objectives.
Keyword Research:
- Perform in-depth keyword research to identify high-impact, relevant keywords that align with the company's goals.
On-Page Optimization:
- Optimize website content, meta tags, headers, and images to ensure alignment with targeted keywords and SEO best practices.
Technical SEO:
- Audit and improve website architecture, mobile responsiveness, page speed, crawlability, indexation, and other technical aspects to enhance search engine performance.
Content Strategy:
- Collaborate with content creators to produce high-quality, SEO-friendly content, including blogs, landing pages, and other web content.
Link Building:
- Develop and execute white-hat link-building strategies to improve domain authority and search engine visibility.
Analytics Reporting:
- Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, and SEO platforms. Provide actionable insights and regular performance reports to stakeholders.
Competitor Analysis:
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
SEO Tools Management:
- Utilize SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc., to track performance, analyze data, and execute optimization tasks effectively.
Stay Updated:
- Keep up-to-date with the latest SEO trends, algorithm changes, and industry developments.
Innovation and Growth:
- Proactively identify and test new SEO techniques and tools. Drive month-over-month growth through continuous strategy refinement. Consistently meet and exceed established SLAs and growth targets.
Qualifications and Skills:
- Bachelor's degree in marketing, computer science, or related fields.
- Comfortable with Night Shift.
- Minimum of 2-3 years of hands-on experience in SEO, with a proven track record of success in improving organic rankings and driving traffic.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Strong understanding of technical SEO, including HTML, CSS, and website architecture.
- Excellent knowledge of on-page, off-page, and local SEO strategies.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Exceptional communication and collaboration skills to work effectively with cross-functional teams.
- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.
Preferred Qualifications:
- Experience in e-commerce or SaaS platforms.
- Basic knowledge of JavaScript and CMS platforms like WordPress or Shopify.
- Certification in SEO or digital marketing is a plus.
