SEO Specialist

About the Role

We're looking for a hands-on SEO Specialist (2–3 years experience) to own technical and content-driven SEO activities across client websites. You'll run audits, execute on-page and off-page optimizations, collaborate with content & dev teams to implement fixes, and use data to drive organic growth and visibility.

Key Responsibilities

Technical SEO & Audits

● Conduct full-site SEO audits (crawl, indexability, site speed, mobile UX, hreflang, canonicalization).

● Prioritise and document technical fixes with clear impact estimates.

● Work with devs to validate and implement fixes (redirects, robots, sitemaps, structured data).

On-page SEO & Content Support

● Perform keyword research and map keywords to pages; create content briefs for writers.

● Optimize title tags, meta descriptions, headings, internal linking and content structure for target keywords.

● Ensure content is search-intent aligned and recommend content gap opportunities.

Off-page SEO & Linkbuilding

● Devise and execute white-hat link acquisition strategies (digital PR, outreach, partnerships).

● Monitor backlink profile quality and disavow toxic links when needed.

● Support brand mentions and citation management for local SEO where relevant.

SEO Implementation & Collaboration

● Work closely with content creators, designers, and developers to ship SEO improvements.

● Review staging/production changes and perform QA on SEO implementations.

● Help shape product/content roadmaps by highlighting SEO-led opportunities.

Analytics, Monitoring & Reporting

● Track organic KPIs (impressions, clicks, rankings, CTR, sessions, conversions) using Google Search Console & Analytics.

● Prepare monthly performance reports with insights and prioritized recommendations.

● Use tools (e.g., Screaming Frog, Ahrefs/SEMrush, PageSpeed Insights) to monitor health and progress.

What We're Looking For

● 2 to 3 years of hands-on SEO experience (agency or in-house).

● Strong technical SEO fundamentals: crawling, indexing, sitemaps, redirects, hreflang, structured data.

● Solid keyword research and on-page optimization skills.

● Experience with Google Search Console, Google Analytics (GA4), and at least one SEO tool (Ahrefs / SEMrush / Moz).

● Comfortable reading HTML/CSS and coordinating with developers.

● Good analytical skills and the ability to convert data into actionable recommendations.

● Clear communication skills and experience working with content/engineering teams.

● Organized, deadline-driven, and proactive.

Bonus If You Have:

● Experience with e-commerce platforms (Shopify/Magento) and product SEO.

● Knowledge of schema markup (JSON-LD) and advanced structured data.

● Familiarity with Google Tag Manager, basic SQL or Python for data pulls.

● Prior agency experience and client-facing exposure.

● Experience with international or local SEO and site migrations.

Tools

● Google Search Console

● Google Analytics (GA4)

● Ahrefs or SEMrush

● Screaming Frog

● Keyword Planner

● PageSpeed Insights

● Looker Studio (Reporting & Dashboards)