Seo Specialist

Manisha Aswar ( Propreitor of Career Ascent)

Thanjavur

3-6 Years

3.5 - 7.5 LPA

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Posted 5 days ago
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Job Description

About the Company

We are South India's leading marketplace growth agency, enabling brands and sellers to scale across platforms such as Amazon, Flipkart, Myntra, Meesho, and Quick Commerce channels. Our team is fast-growing, performance-driven, and deeply focused on delivering measurable, data-backed growth through cutting-edge digital strategies.

Role Overview

We are seeking a strategic and technically strong SEO Specialist / SEO Lead to own and scale our organic search presence for both the company and client brands. This role is ideal for someone who understands modern SEO, including AI-driven search, AIEO, GEO, and EEAT frameworks, and can design and execute future-ready SEO strategies from the ground up.

You will play a critical role in shaping how brands appear across traditional SERPs and AI-powered discovery platforms.

Key Responsibilities

SEO Strategy & Execution

Build and execute end-to-end SEO strategies for company and client websites
Conduct keyword research, competitor analysis, and content gap audits
Drive on-page, off-page, and technical SEO initiatives
Track organic traffic, rankings, and conversions using GA4 and Google Search Console
Create SEO roadmaps aligned with quarterly business and growth goals

Technical SEO Excellence

Perform regular technical SEO audits (crawlability, indexation, speed, schema, logs)
Create and manage robots.txt, XML sitemaps (web, image, video), and crawl budgets
Implement and audit structured data / schema markup (Article, Product, FAQ, Review, LocalBusiness, etc.)
Ensure Core Web Vitals compliance (LCP, CLS, INP/FID) and mobile-first optimisation
Manage canonical tags, hreflang, redirects (301/302), pagination, URL parameters, and error resolution
Collaborate closely with the web development team to execute technical fixes
Monitor server performance, TTFB, response codes, and hosting-level issues

Content & On-Page Optimisation

Partner with content teams to create SEO-optimised blogs, landing pages, and service pages
Optimise existing content for higher rankings and improved CTR
Build and manage a robust internal linking architecture
Develop content briefs using semantic keyword clusters, NLP, and search intent mapping
Optimise meta tags, headings (H1–H4), and image attributes

EEAT Framework Implementation

Audit and strengthen Experience, Expertise, Authoritativeness, and Trustworthiness signals
Build author bios, credibility pages, and expertise markers
Implement trust elements: SSL, privacy policies, editorial standards, About & Contact pages
Earn high-quality backlinks, citations, and brand mentions
Ensure content demonstrates first-hand experience, especially for YMYL-adjacent topics

AI-Driven SEO (AIEO) & GEO

Optimise content for AI-generated answers (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT)
Structure content for LLM readability, AI snippets, FAQs, summaries, and definitions
Track and influence brand visibility in AI responses
Develop Generative Engine Optimisation (GEO) strategies
Build entity-based content frameworks to strengthen knowledge graph presence

Off-Page SEO & Digital PR

Execute link-building strategies: guest posting, digital PR, broken link building, skyscraper technique
Monitor backlink health via Ahrefs / SEMrush and disavow toxic links
Build relationships with bloggers, journalists, and industry publications
Convert unlinked brand mentions into link equity

Marketplace & Local SEO (Preferred)

Apply SEO strategies to Amazon, Flipkart, Myntra product listings
Optimise titles, bullets, descriptions, and backend keywords
Understand A9/A10 marketplace algorithms
Manage Google Business Profiles (GBP) and local citations
Implement local schema markup

Reporting, Analytics & Growth

Build and maintain SEO dashboards using Looker Studio, GA4, and GSC
Deliver actionable insights on traffic, rankings, CTR, impressions, and conversions
Run SEO experiments (title/meta A/B tests, schema testing)
Stay updated with Google algorithm updates, Quality Rater Guidelines, and AI search trends