SEO Specialist

Company Description

Macaw Digital is a leading provider of comprehensive digital marketing services, catering to a wide range of clients worldwide from startups to established market leaders. With a team of skilled experts, we specialize in delivering high-quality solutions tailored to drive business growth. Our service offerings include SMM, SEO, SEM/PPC, Email & SMS Marketing, among other digital strategies to ensure client success. Renowned for our professionalism, we take pride in building lasting relationships with our clients.

Role Description

Location: [Onsite / Remote / Hybrid]

Department: Digital Marketing

Reports To: Head of Marketing / Digital Marketing Manager

Role

We are looking for a data-driven and strategic SEO Specialist to improve organic visibility, increase qualified traffic, and support revenue growth. This role goes beyond keyword ranking. You will work closely with content, web, and performance marketing teams to build scalable search strategies aligned with business goals.

Key Responsibilities

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business objectives
• Conduct keyword research focused on search intent and revenue opportunities
• Build topical authority frameworks and content roadmaps
• Identify growth opportunities across on-page, off-page, and technical SEO

2. Technical SEO

• Perform regular technical audits (crawlability, indexation, Core Web Vitals, schema, site structure)
• Optimize site architecture and internal linking
• Work with developers to implement fixes and performance improvements
• Monitor website health using tools like Google Search Console

3. On-Page Optimization

• Optimize landing pages, blog posts, and product pages
• Improve meta titles, descriptions, headers, and content structure
• Ensure alignment between search intent and content depth
• Implement schema markup and rich snippet optimization

4. Content & Authority Building

• Collaborate with content writers to develop SEO-driven content
• Identify backlink opportunities and manage outreach campaigns
• Track competitor SEO strategies and market positioning

5. Analytics & Reporting

• Track KPIs such as organic traffic, keyword rankings, CTR, conversions
• Build dashboards and performance reports
• Provide actionable insights to improve performance
• Align SEO performance with lead generation and revenue impact

Required Skills & Qualifications

• 2 to 5 years of hands-on SEO experience
• Strong understanding of technical SEO principles
• Experience with tools such as:
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs
• Screaming Frog
• Knowledge of HTML basics and CMS platforms (WordPress preferred)
• Ability to analyze data and convert insights into strategy
• Strong communication and collaboration skills

Preferred Qualifications

• Experience in B2B or Private Equity portfolio companies
• Familiarity with Core Web Vitals and site speed optimization
• Understanding of conversion optimization
• Experience managing enterprise websites

Key Performance Indicators (KPIs)

• Growth in organic traffic
• Increase in keyword rankings for priority terms
• Improvement in organic lead generation
• Technical SEO score improvements
• Increase in domain authority/backlink quality