Role & Responsibilities
Your Job Is To Create B2B Content That
- Ranks on Google,
- Is easily understood and cited by AI models (GEO),
- Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,
- And improves the clarity and performance of our paid ads and landing pages.
Key Responsibilities
SEO & Generative Engine Optimisation (GEO):
- Conduct keyword research, and write optimised content for Google search and AI models
High-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:
- Landing pages & product pages
- B2B campaigns & paid ads
- Whitepapers, explainers, and case studies
- LinkedIn posts & thought leadership
- Sales collateral (one-pagers, capability decks)
Cross-functional Collaboration
- Work with design to align structure and visuals.
- Support sales with sharper talking points, summaries and structured content.
- Assist product marketing with feature explainers and release notes.
Ideal Candidate
- Strong writing fundamentals: clarity, structure, logic, precision.
- Working knowledge of SEO principles and WordPress
- Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.
- Ability to simplify technical concepts for B2B audiences.
- Comfortable with fast-paced iteration and feedback cycles.
- Familiarity with keyword tools (SEMrush, Ahrefs, Ubersuggest) is a bonus.
- Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.
Skills: pages,b2b,models,landing pages,google,seo
