SEO Specialist B2B SaaS

Company Description

NoBroker.com, India's first Proptech unicorn, is a leading brokerage-free property search platform founded in 2014 by IIT and IIM alumni. By eliminating middlemen, NoBroker.com directly connects property owners and tenants or buyers, fostering a transparent and efficient real estate marketplace. With over 30 lakh monthly users across major cities like Mumbai, Bangalore, Pune, Chennai, Delhi-NCR, and Hyderabad, the company offers a range of services such as verified property listings, online rental agreements, home services, and NoBrokerHood society management software. Backed by prominent investors such as Google, Tiger Global, and General Atlantic, NoBroker.com is a fast-growing, innovative company with a team of 2000+ driven professionals. The company fosters a meritocratic, growth-oriented culture with excellent career opportunities and competitive benefits.

Role Description

This is a full-time on-site role as an SEO Specialist B2B SaaS, based in Bengaluru. The role involves conducting comprehensive keyword research, performing SEO audits, implementing on-page SEO strategies, and executing link-building activities to improve search engine rankings. The SEO Specialist will also analyze website performance using web analytics tools, identify growth opportunities, and collaborate closely with cross-functional teams to optimize the company's online presence and visibility.

Key Responsibilities

• Develop and execute SEO strategy aligned with organic lead generation and pipeline growth.
• Conduct technical SEO audits (crawlability, indexability, site architecture, page speed, schema, mobile optimization, JavaScript SEO).
• Drive on-page SEO through keyword research, search intent analysis, metadata optimization, headings, and internal linking.
• Execute off-page SEO and link building strategies including digital PR, guest posting, and partnerships.
• Manage international SEO including geo-targeting and localized keyword strategies.
• Collaborate with marketing and product teams to build persona-driven SEO strategies.
• Track SEO performance using GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog.
• Stay updated with Google algorithm updates, AI/LLM search trends, featured snippets, and voice search.
• Support and mentor junior SEO resources and help build the organic growth function.

Required Skills & Experience

• 46 years of hands-on SEO experience, preferably in B2B SaaS or enterprise tech.
• Strong expertise in technical SEO, on-page SEO, keyword research, and site architecture.
• Experience with off-page SEO, link building, and international SEO.
• Strong analytical skills with ability to convert SEO data into growth strategies.
• Basic understanding of HTML, CSS, and JavaScript from an SEO perspective.
• Excellent communication and cross-team collaboration skills.
• In-house SEO experience preferred.

Nice to have :

• Experience in SaaS or enterprise product companies.
• Exposure to HubSpot, Salesforce, or marketing automation tools.
• Experience with AI-driven content, featured snippets, and voice search.
• SEO or digital marketing certifications.