SEO Specialist ( 3-4 years of experiene )

Company Description

Litmus Branding, a 24-year-old marketing agency based in Gujarat, India, specializes in innovative brand establishment and communication solutions for global clients. The agency's portfolio includes renowned brands like Haldiram's, Coca-Cola, Indian Institute of Management (Udaipur), and more. With two decades of experience, Litmus Branding delivers impactful, tailored strategies that balance aesthetics and functionality. The company focuses on turning businesses into iconic brands through creative solutions, strategic partnerships, and customer-focused approaches. Litmus Branding is dedicated to capturing consumer trust and inspiring success stories for brands worldwide.

Knowing the Organization:

Have complete understanding of Litmus Vision, Mission & strictly follow the values of the organization at every level.

SEO Strategy & Execution

Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.

Conduct on-page and off-page optimization, including but not limited to, keyword placement, internal linking, and

mobile optimization, generating high quality backlinks etc. to improve website visibility and domain authority.

Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console,

to track key metrics and identify areas for improvement of indexing, crawling and organic reach.

Auditing website architecture, optimizing website content, including meta tags, headings, and URLs, to improve

search engine visibility and rankings

Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search

engines.

Complete responsibility of achieving defined KPIs & KRAs for all assigned SEO projects.

Client & Team Liaisoning

Collaborating with content creators to develop SEO-friendly content that resonates with target audiences and aligns

with keyword strategies

Communicate, & work directly with clients and internal teams to gather functional and technical requirements (etc.,

content, creatives, landing pages, third-party software integration and dependencies) to define & execute detailed

project plans.

Collaborate with cross-functional teams to ensure all defined activities & deliverables have been executed efficiently

and on time.

Communicate with, and manage third parties hired for various purposes, such as, but not limited to technical content,

backlinks, guest blogs etc.

Research & Analysis

Analyze competitors SEO strategies and identify opportunities to stay ahead in organic search rankings.

Conducting comprehensive keyword research to identify opportunities for progressive organic search traffic growth

Analyzing keyword trends and competition to develop content optimization strategies

Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.

Reporting & Results

Generate reports and present findings/insights to the HOD/DMM/CS teams

Daily updates to the HOD/ DMM on regular activities to be executed for each SEO project assigned.

Monthly reporting of each SEO project assigned the HOD/DMM

Complete responsibility for delivery of results based on specific KPIs outlined for each project.

Key SEO metrics & review - Organic Traffic, keyword rankings, and backlink profile

Documentation of activities

Overall project Health

Research & Analysis

KPIs & Reports.

Continuous Learning and Development

Staying updated on industry trends, best practices, and emerging technologies in digital marketing

• Providing training and development opportunities for team members to enhance their skills and expertise

Knowledge

Execution & optimization of best SEO practices.

On-Page SEO

Off-Page SEO

Technical SEO

Google Analytics

Content Marketing

Keyword Research

Local SEO

E-commerce SEO

Hand on experience across various SEO tools - SEM Rush, AHrefs etc.

Interested candidates are welcome to share their CVs on [Confidential Information]