Key Functional Areas of Responsibility:
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
- Understand and prepare weekly / monthly performance reports of campaigns
Professional Competencies:
- Passion for SEO and Social Media Marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational
Professional Skills & Qualifications:
- Proficiency in MS Excel, Power Point, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
- Experience working with Social Media Analysis tools for Facebook / Google + / Linkedin / Twitter
- Certification Adwords / Digital Marketing
- Graduate / PG
- Good spoken / written and presentation skills in English
