We are looking for a result-driven SEO & Shopify Growth Expert who understands not just traffic but business, branding, and conversions.
This role is not for someone who only knows keywords.
We need someone who can build visibility, increase website sales, optimize funnels, and scale revenue profitably.
Key Responsibilities SEO Strategy & Execution
- Conduct keyword research aligned with buyer intent
- On-page & technical SEO optimization
- Improve domain authority & organic rankings
- Competitor analysis and gap strategy
- Create content strategy for blogs & landing pages
- Drive organic traffic with measurable sales conversion
Shopify Store Optimization
- Optimize product pages for conversions
- Improve UX, speed & mobile responsiveness
- Implement high-converting landing pages
- Cart abandonment recovery strategy
- App integrations & automation
- Shopify SEO implementation
Performance & ROI Focus
- Drive revenue from organic + paid synergy
- Improve conversion rate (CRO)
- Reduce CAC (Customer Acquisition Cost)
- Weekly performance reports (Traffic, Sales, ROI)
- Funnel analysis & optimization
Business Scaling Expertise
- Understand B2C beauty consumer psychology
- Suggest pricing, bundling & upsell strategies
- Improve AOV (Average Order Value)
- Work closely with operations & marketing team
- Growth roadmap planning
KPI Expectations
- Increase organic traffic by X% in 6 months
- Improve conversion rate to 24% minimum
- Increase monthly website revenue
- ROI-focused performance reporting
- Keyword ranking improvements
Required Skills
- 35 years experience in SEO & Shopify
- Proven e-commerce revenue growth case studies
- Knowledge of Google Analytics, Search Console
- Meta Pixel & conversion tracking knowledge
- Strong understanding of sales funnels
- Beauty / cosmetic industry experience preferred
Ideal Candidate Profile
- Business-minded, not just technical
- Analytical + strategic thinker
- Strong communication skills
- Ownership mindset
- Passionate about brand building
