Job Summary
We are seeking a highly skilled and motivated SEO Manager to join our dynamic Marktech (Marketing Technology) company. As the SEO Manager, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve the online visibility of our brand. You will lead a team of SEO specialists and collaborate with cross-functional teams to ensure the alignment of SEO initiatives with our overall marketing objectives.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to enhance organic search rankings and increase website traffic.
- Conduct keyword research, competitive analysis, and market research to identify opportunities for growth and stay ahead of industry trends.
- Optimize on-page elements such as meta tags, headings, and content structure to improve website performance in search engines.
- Oversee the technical SEO aspects, including website speed, crawlability, mobile-friendliness, and indexation.
- Implement and manage link building campaigns to acquire high-quality backlinks and improve domain authority.
- Monitor and analyze website performance using SEO tools and platforms, and provide regular reports on key performance metrics.
- Collaborate with content, design, and development teams to ensure SEO best practices are integrated into website updates and new content creation.
- Stay up-to-date with the latest SEO trends, search engine algorithm changes, and industry best practices.
- Identify and resolve SEO-related issues and provide recommendations for improvements.
- Stay informed about the competitive landscape and industry trends to identify opportunities and challenges in the SEO space.
- Implement local SEO strategies to optimize our presence in relevant geographic markets.
- Drive continuous improvement by testing and experimenting with new SEO strategies and tactics.
- Lead and mentor the SEO team, providing guidance, training, and performance feedback.
Qualifications And Requirements
- Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
- Proven experience (minimum 9 years) as an SEO specialist or in a similar role, preferably within the technology or digital marketing industry.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Demonstrated success in developing and executing successful SEO strategies that have resulted in increased organic traffic and improved search rankings.
- Proficiency in using SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Technical SEO expertise, including experience with website audits, XML sitemaps, robots.txt, and schema markup.
- Solid understanding of HTML, CSS, and website architecture as it relates to SEO.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve common goals.
- Outstanding communication and collaboration skills to work effectively with cross-functional teams.
- Creative thinking and problem-solving abilities to overcome challenges in a competitive digital landscape.
- A passion for staying ahead of industry trends and continuously learning about the latest SEO developments.
Join our innovative Marktech company and play a pivotal role in driving our organic growth through your strategic and technical SEO expertise. Apply now and contribute to our mission of delivering cutting-edge marketing technology solutions to our clients.
About WEADDO
Weaddo, a team of young and dynamic MarTech Engineers, specialize in crafting customized CXM strategies by utilizing cutting-edge technology and data-driven CXM strategies for its clients. Weaddo's unique Business Consulting Approach solves the marketing problems of businesses at every stage, from Strategy to Transformation, Acceleration, Growth, and Experience.
Weaddo's excellence has been recognized through numerous accolades, including the Top 10 Startup in India Award, Best Integrated Marketing Agency of the Year Award, Best Tech for Retail Award, and Best Digital Media Team of the Year Award. As one of the top 50 Marketing and Advertising Leaders in India, Weaddo continues to set the standard for innovative and effective CXM solutions.
Some of our esteemed clients include Unilever, Bausch and Lomb, Somany, Antara, The Body Shop, EY, d2h, Airtel, Chaayos, Apex, Lenskart, Mahindra, Cargoflash, Boddess and many more.
Our ideal candidate must be willing to break out of their comfort zone and pursue excellence. We firmly believe that when you exceed expectations and rise to meet challenges with exceptional performance, opportunities for growth become boundless.
