SEO Manager Job Description 5+ Years
Expectations
To align SEO initiatives with brand and business goals while delivering measurable organic growth for clients. The role will focus on strategic planning, execution excellence, and team coordination while adapting to evolving search environments including AI-driven search platforms.
Experience Required
- 5+ years of experience in SEO, preferably within an agency environment.
- Experience working with e-commerce and enterprise websites.
- Experience handling multiple client accounts and executing SEO strategies across brands.
- Exposure to team coordination or mentoring junior team members.
Responsibilities
Strategic Execution
- Develop and execute SEO strategies aligned with client business goals.
- Define SEO requirements, tasks, and timelines for campaign execution.
- Apply expertise in technical SEO, content SEO, and search performance optimization.
- Stay updated with evolving search trends including AI Optimization (AIO) and Generative Engine Optimization (GEO) and incorporate relevant practices.
- Identify growth opportunities to improve organic visibility, traffic, and conversions.
Team Coordination
- Guide and support SEO Executives and Analysts to ensure high-quality delivery.
- Ensure adherence to timelines, processes, and quality standards.
- Assist in training and mentoring junior team members.
- Collaborate with content, development, and performance marketing teams for integrated campaign execution.
Client Management
- Act as the primary point of contact for SEO deliverables for assigned clients.
- Present SEO strategies, performance reports, and insights to clients.
- Build strong client relationships by delivering consistent performance improvements.
- Identify opportunities to expand SEO scope within existing accounts.
Operational & Performance Management
- Maintain structured tracking mechanisms including:
- KPI sheets for client accounts
- Performance tracking dashboards
- Monthly and quarterly reporting
- Monitor performance metrics such as organic traffic, keyword rankings, and conversions.
- Troubleshoot ranking fluctuations, technical issues, and visibility challenges.
- Ensure consistent reporting and insights across all client accounts.
Growth & Innovation
- Identify opportunities to enhance SEO offerings and service capabilities.
- Contribute to case studies and success stories demonstrating SEO impact.
- Stay updated with new tools, automation opportunities, and emerging search practices.
- Support initiatives that strengthen the agency's reputation in SEO and organic growth.
KPIs
- Deliver measurable organic traffic and ranking growth across client accounts.
- Achieve defined SEO performance targets for assigned brands.
- Develop case studies demonstrating SEO impact on business growth.
- Conduct knowledge sharing sessions within the SEO team.
- Maintain high client satisfaction and retention.
Skills Required
- Strong expertise in Technical SEO, On-page SEO, and Off-page SEO.
- Good understanding of enterprise SEO practices.
- Strong analytical and problem-solving skills.
- Understanding of website structure, tracking systems, and analytics tools.
- Ability to diagnose and resolve search visibility and ranking issues.
- Strong communication and stakeholder management skills.
- Ability to create SEO strategy documents, reports, and presentations.
- Awareness of the evolving search ecosystem including AI-driven search platforms.
