We are looking for an SEO specialist with experience in B2B marketing. You'll be responsible for our organic growth, programmatic SEO projects, AEO, and own our website's technical SEO optimisations.
Responsibilities
- Develop and execute comprehensive SEO strategies focused on growing organic and AEO traffic for our B2B website.
- Implement programmatic SEO techniques to scale and enhance search engine visibility.
- Conduct keyword research for our target market - eCommerce, retail, and agencies to drive the SEO strategy for top-level and sub-themes, focused on intent, volume, difficulty and other metrics.
- Provide strategic inputs to the content team for keyword-mapped topics, themes, pillar content, and formats and create trackers to review organic content performance.
- Manage on-page and technical SEO, and should be proficient in working with the CMS (Wordpress).
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
- Develop and execute creative SEO hacks and strategies that differentiate our brand in the market.
- Drive and manage SEO performance for all content real-estates from the main website, blog, template library, academy, and other micro-sites.
- Be proficient with SEO tools, including Ahrefs, SEMrush, Screaming Frog, or similar software.
- Create and manage timelines, perform technical website audits, review on-page visits, and site architecture reviews to ensure peak performance and speed optimisation.
Requirements
- 5+ years of relevant SEO experience in B2B SaaS marketing.
- Proven expertise in building organic traffic and website authority with an understanding of AI search optimisation, SEO tools and strategies.
- Must have a strong hold over off-page SEO techniques and lead ranking of pages for targeted keywords.
- Deep understanding of working with Ahrefs, Semrush and Screaming Frog.
- Expertise in modern SEO playbooks and the impact of content marketing on marketing outcomes.
- Proficiency in growth hacking techniques and tools for maximising SEO impact.
- Exceptional communication and interpersonal skills.
- Creative thinker with a strategic mindset, capable of seeing the bigger picture and setting priorities accordingly.
- Ability to work in a fast-paced, collaborative and dynamic environment.
This job was posted by Avina Saldanha from Lifesight.
