Role Overview:
We're on the hunt for an ambitious and hands-on SEO Manager who's ready to own and supercharge Cashfree's organic growth. If you live and breathe SEO, have agency hustle, B2B brains, and are already experimenting with AI and LLM-powered search strategies we want you.
You'll be part of a team that's building the future of fintech in India and we want our organic footprint to lead the charge.
Key Responsibilities:
- Build and lead our SEO & ASO gameplan to increase organic visibility, drive relevant traffic, and impact business KPIs
- Tap into the future of SEO by implementing LLM SEO strategies and using AI tools to scale content, keyword targeting, and search relevance
- Work closely with the website tech team to ensure the go-live of website landing pages while keeping it SEO-friendly
- Analysing the script needed for marketing purpose (JS and CSS)
- Partner with content, product, design, and engineering teams to implement seamless SEO-first experiences.
- Run deep keyword research, competitor benchmarking, and technical audits that uncover insights and actions.
- Own our on-page and off-page optimization from metadata and schema to site structure and backlinks.
- Use tools like GA4, GSC, Ahrefs, and SEMrush to track what's working, what's not, and what's next.
- Stay two steps ahead of every algorithm update, LLM shift, and AI trend and use them to our advantage.
- Coach junior SEO teammates and manage agency collaborations when needed.
Qualifications & Skills:
- 46 years of SEO experience, ideally in agency + B2B marketing settings.
- Track record of driving results in B2B SEO with an understanding of long, complex buyer journeys.
- Familiarity with LLM SEO techniques and visibility strategies on large language models (like ChatGPT, Gemini, etc.).
- Experience with AI-driven SEO tools and approaches.
- Solid grasp of technical SEO: audits, crawling, structured data, and performance optimization.
- Fluency in tools like GA, GSC, Ahrefs, SEMrush, Screaming Frog, etc.
- Good understanding of CMS systems (WordPress, Framer)
- Basic knowledge of HTML, CSS, and JS
- Strong analytical, communication, and project management chops.
