About Apty:
Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.
We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.
Role overview:
Weʼre looking for an SEO Manager (4—7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.
This is not a traditional SEO role.
You will own:
- Search strategy across Google + AI platforms (GEO / AI search)
- Keyword + intent strategy
- Content structure and optimization
- Organic pipeline contribution
You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.
What youʼll own:
1. AI-first SEO strategy (core focus)
- Build and execute an AI-first search strategy (GEO + LLM optimization)
- Optimize Apty for:
- AI search engines (ChatGPT, Perplexity, Gemini)
- Featured snippets / zero-click results
- Entity-based search and semantic relevance
- Ensure Apty content is discoverable, extractable, and quotable by AI systems
2. Keyword & search intent ownership
- Own end-to-end keyword strategy:
- High-intent keywords
- Problem-led keywords
- Map keywords to:
- Buyer stages
- Core personas
- Move beyond volume → focus on pipeline-driving intent
3. Content strategy & structure
- Work with content team to:
- Define content briefs, outlines, and narrative structure
- Ensure every page is:
- Search-optimized
- AI-readable
- Outcome-led (not feature-led)
- Enforce:
- Clear information hierarchy
- Internal linking strategy
- Topic clusters and authority building
4. Technical & on-page SEO
- Own on-page optimization:
- Metadata, schema, headings, internal links
- Partner with engineering for:
- Site performance
- Indexing, crawlability
- Structured data for AI/search engines
5. Performance & growth
- Track and improve:
- Pipeline contribution from SEO
- Run experiments across:
- Content formats
- AI visibility
- Conversion optimization
How we work
- We lead with outcomes, not activity
- We donʼt create content for volume — we create content that:
- ranks,
- gets picked up by AI,
- and drives pipeline
- You will not be measured on:
- blog count
- vanity traffic
- You will be measured on:
- business impact
What success looks like:
- Organic becomes a a predictable pipeline channel
- Apty appears in AI-generated answers for key category queries
- High-intent keywords consistently rank in top positions
- Content is cited, not just indexed
Requirements:
What weʼre looking for
- Experience: 4—7 years in SEO for B2B SaaS
- Proven track record of:
- Driving pipeline (not just traffic)
- Ranking high-intent keywords
- AI-first mindset (Critical)
- You understand that SEO is changing.
- You have experience with:
- AI search / LLM optimization (or strong exposure)
- Entity-based SEO and semantic search
- Writing for machines + humans
- You think in terms of:
- Will ChatGPT cite this
- Will this show up in AI answers
- Is this structured for extraction
Core skills:
- Keyword research & intent mapping
- Content strategy and structuring
- On-page and technical SEO
- Analytics (GA4, Search Console, SEO tools)
Nice to have:
- Experience in:
- SaaS categories like DAP, ERP, CRM, HR tech
- Understanding of:
- Product-led growth
- B2B buyer journeys
