Job Title: SEO Manager
Job Level: Mid-Level
Report to: AVP
Department: Marketing
Organisation: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )
Location: Chandigarh, Work from office.
Job Summary
Own and execute the complete SEO strategy to drive organic traffic, app installs, investment account sign-ups, insurance leads, financing enquiries and revenue growth.
Key Responsibilities
- Develop annual SEO roadmap and growth strategy.
- Drive keyword leadership across mutual funds, SIPs, wealth management, health insurance, life insurance, term plans, business loans and MSME finance.
- Execute technical SEO audits, content optimization, structured data and Core Web Vitals improvements.
- Partner with Product, Engineering, UX and Content teams.
- Build authority through digital PR and backlink acquisition.
- Create dashboards and leadership reviews.
- Work closely with content and tech team
- Optimizing existing and new pages content as per SEO, ASO, AEO and AI Searches best practices
- Implement and maintain SEO, Schema and structured data to support search engine and AI-led discovery
- Should have hand on experience on tools like SEMRush or Ahref
- Knowledge about google search console, GA4, Sitemap and robots.txt
Required Qualifications
- Bachelor's/Master's degree in Marketing, English, communications, or a related field.
- 7-8 years of SEO experience with FinTech, WealthTech, InsurTech, BFSI or lending businesses. Strong expertise in GA4, Ahrefs, SEMrush, Search Console, Screaming Frog and Looker Studio.
