SEO Executive

Job Title: SEO Executive

Location: Gurgaon

Website: www.withinstafix.com

About Instafix:

Instafix is a seed-stage startup reimagining how the world experiences repair, starting with smartphone repair at your doorstep in 60 minutes. We move fast, think big, and execute harder. Our culture is bold, experimental, and obsessed with customer delight. If you thrive in high-velocity environments and love building brands from scratch, you'll feel right at home here.

About the Role

We are looking for a data-driven and execution-focused SEO Executive to own and grow our organic presence. As an early member of the marketing team, you will play a key role in driving search visibility, optimizing our digital assets, and building a content and backlink strategy that delivers measurable results. This role is ideal for someone who understands the science of search, has a keen eye for detail, and thrives in a fast-moving startup environment — preferably with prior experience in a D2C or e-commerce brand.

Key Responsibilities

• Plan and execute on-page and off-page SEO strategies to improve search rankings and drive organic traffic

• Conduct thorough keyword research and map keywords to relevant pages across the website

• Perform regular technical SEO audits and coordinate with the tech/dev team to implement fixes

• Optimize product pages, category pages, blogs, and landing pages for search performance

• Build and manage quality backlink profiles through outreach and content partnerships

• Track, analyse, and report on key SEO metric, traffic, rankings, CTR, and conversions

• Monitor search engine algorithm updates and adapt strategies proactively

• Collaborate with the content team to ensure SEO best practices are embedded across all content

• Manage and optimize Google Search Console, Google Analytics (GA4), and third-party SEO tools

Requirements

• Graduate with 1–2 years of hands-on SEO experience (in-house or agency)

• Prior experience in a D2C, e-commerce, or product-first brand is strongly preferred

• Proficiency with tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console & GA4

• Good understanding of technical SEO — site speed, crawlability, schema markup, and Core Web Vitals

• Familiarity with CMS platforms such as Shopify or WordPress

• Strong analytical mindset with the ability to translate data into actionable insights

• Good written communication skills for meta copy, content briefs, and reporting

• Self-starter with the ability to manage multiple priorities in a dynamic environment

Good to Have

• Exposure to paid search (Google Ads) or performance marketing

• Familiarity with marketplaces like Amazon or Flipkart

• Basic understanding of HTML/CSS