SEO Executive

Key Responsibilities

SEO Strategy & Execution

• Conduct on-page and off-page SEO activities, including meta tags, content, architecture, linking, and audits.
• Develop and implement link-building strategies to increase website authority.
• Build keyword strategies and perform ongoing keyword discovery, expansion, and optimization.
• Recommend changes to website architecture, content, and linking for improved search rankings.

Analytics & Monitoring

• Utilize website analytics tools to monitor performance, track trends, and identify actionable insights.
• Perform competitor analysis and implement strategies to improve rankings.
• Ensure proper implementation of SEO best practices on newly developed code.

Technical SEO Knowledge

• Stay updated with search engine algorithms like Panda, Penguin, BERT, and implement accordingly.
• Knowledge of breadcrumbs, XML sitemaps, canonical tags, website audits, and other technical SEO elements.

Team Leadership

• Lead and manage the SEO team, providing guidance, feedback, and strategic direction.