Job Title: SEO Executive
Location: Bangalore
Department: SEO
Reports To: SEO Team Lead / Head of Operations
Work Mode: WFO
Shifts: Rotational
Weekly Offs: Flexible Week Off
Job Summary
CricTracker is looking for an SEO Executive with a strong understanding of
cricket-focused SEO. The role involves optimizing cricket content to improve organic visibility, real-time traffic, and keyword rankings across search engines. The ideal candidate should be comfortable working in a fast-paced cricket news environment, handling live-match content, trending cricket topics, and evergreen cricket articles.
Key Responsibilities
- Cricket SEO Execution
- Optimize cricket content (news, previews, live blogs, match reports, features, listicles) for search engines.
- Perform keyword research focused on match-based, player-based, team-based, and tournament-based cricket queries.
- Implement on-page SEO elements including headlines, meta titles, meta descriptions, internal linking, and schema recommendations.
- Support off-page SEO efforts by monitoring backlinks, brand mentions, and referral traffic related to cricket content.
- Real-Time & News SEO
- Work on real-time SEO during live cricket matches, breaking news, and trending cricket events.
- Optimize articles quickly to capture top search positions during high-traffic match windows.
- Monitor Google Discover and Top Stories performance and suggest optimizations.
- Technical SEO Support
- Identify and report technical SEO issues such as crawl errors, indexing problems, page speed issues, and mobile usability concerns.
- Coordinate with tech and product teams for SEO-related fixes.
- Content & Editorial Collaboration
- Work closely with editorial, content writing, and social media teams to ensure SEO best practices are followed.
- Suggest content ideas based on trending cricket searches, upcoming matches, tournaments, and seasonal cricket events.
- Analytics & Reporting
- Track organic traffic, keyword rankings, and performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
- Share daily and weekly SEO performance updates related to key cricket matches and tournaments.
- Competitor & Market Research
Monitor competitor cricket websites for keyword trends, content formats, and SEO strategies.
Stay updated with search trends related to cricket.
Qualifications
Qualifications & Skills:
- 13 years of experience in SEO, preferably in a sports media, news, or content-heavy website.
- Strong understanding of on-page SEO and keyword research for news and evergreen content.
- Basic knowledge of technical SEO and site health metrics.
- Strong knowledge of on-page, off-page, and technical SEO.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
- Ability to work in rotational shifts and handle time-sensitive sports content.
- Strong coordination skills with editorial and cross-functional teams.
Preferred (Good To Have)
- Experience working on cricket.
- Understanding of Google Discover, News SEO, and real-time traffic spikes.
- Passion for sports, especially cricket.
Must have skills
- SEO Strategy
- Team Handling
- SEO Audits
- Google Analytics
- Google Search Console
- Cross-Functional Collaboration
