Responsibilities
- SEO Strategy Development: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
- Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and phrases that align with our target audience and business goals.
- On-Page Optimization/ Off-Page Optimization: Optimize website content, including meta tags, headers, URLs, images, and internal linking structures to ensure best SEO practices are applied. Developed backlink strategies and engaged with influencers for quality backlinks.
- Content Strategy: Collaborate with the content team to create SEO-friendly content that aligns with search intent, incorporates relevant keywords, and enhances user experience.
- Technical SEO: Perform technical SEO audits to identify and fix issues related to site architecture, page speed, mobile responsiveness, and crawlability.
- Link Building: Develop and implement link-building strategies to increase domain authority and improve search engine rankings through ethical practices.
- Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools. Generate regular reports on traffic, rankings, and conversions, and provide actionable insights.
- Competitor Analysis: Conduct competitor analysis to identify SEO opportunities and stay ahead of industry trends.
- Stay Updated on SEO Trends: Keep up with the latest SEO trends, algorithm updates, and industry news to ensure our strategies remain effective and compliant with search engine guidelines.
Requirements
- Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent understanding of search engine algorithms and ranking factors.
- Proficiency in keyword research, on-page optimization, and link-building strategies.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- Experience - 1 Year to 4 Years.
This job was posted by Simran Gupta from Boolment Software Development.
