Job Title: SEO Executive
Location: Ahmedabad
Job Type: Full-time
Experience Required: (Fresher and Experienced, 13 Years)
Industry: (eLearning, IT, Digital Marketing, Consulting)
About the Role
We are seeking a results-driven SEO Executive to join our digital marketing team. The ideal candidate should have hands-on experience with on-page and off-page SEO, keyword research, site analysis, and content optimization to improve organic ranking and search visibility.
Key Responsibilities
On-Page SEO
- Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, or Uber suggest.
- Optimize website pages including titles, meta descriptions, URL structure, header tags, alt tags, and schema markup.
- Improve website architecture, internal linking, and page load speed.
- Optimize content for search intent and SERP features.
Off-Page SEO
- Develop backlink strategies including outreach, guest posting, broken link building, and citation building.
- Monitor backlink quality and take corrective actions against toxic links.
- Manage directory submissions, social bookmarking, and link partnerships.
Technical SEO
- Conduct regular website audits and fix crawl, indexing, robots.txt, XML sitemap, and canonical issues.
- Understand website performance, mobile responsiveness, Core Web Vitals, and overall technical improvements.
Monitoring & Reporting
- Track keyword rankings, organic traffic growth, and ROI metrics.
- Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Prepare weekly and monthly performance reports.
Required Skills & Qualifications
- Proven experience in SEO with visible ranking and traffic improvement results.
- Strong understanding of Google Algorithm updates, SEO best practices, and ranking factors.
- Proficiency in SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
- Basic knowledge of WordPress/CMS platforms.
- Understanding of HTML, CSS, and JavaScript basics is a plus.
- Excellent research, analytical, and problem-solving skills.
Preferred Skills
- Experience with content writing and SEO-optimized blog/article creation.
- Knowledge of Google Ads & Social Media Marketing (bonus).
- Experience with local SEO and Google Business Profile.
Soft Skills
- Strong communication and reporting skills.
- Time management and ability to work under deadlines.
- Attention to detail and continuous learning mindset.
