SEO & Content Writing Specialist

About CRETIKPANDA

We're a fast-growing e-commerce brand house, building and scaling our brands from scratch.

From viral video ads and social-first storytelling to AI-powered editing workflows we do everything in-house.

About the Role

We're looking for a performance-oriented SEO & Content Marketing Specialist who understands the depth of SEO beyond keywords and backlinks. This role requires someone who can combine content creation, technical SEO, and strategic thinking to grow organic traffic, improve rankings, and drive conversions.

Key Responsibilities:

SEO Strategy & Execution: Own and execute a full-spectrum SEO strategy (on-page, off-page, and technical) to improve search rankings and visibility.

Content Development: Write and optimise various types of content, including:

Blogs and long-form articles

Email marketing content

Newsletters

Service and landing page content

Keyword Research: Conduct in-depth keyword research to identify content opportunities, optimise existing assets, and map keywords to user intent and funnel stages.

Advanced Link Building: Plan and execute white-hat link-building strategies such as outreach, digital PR, and creating link-worthy assets like data reports, infographics, or original research.

Technical SEO: Handle technical SEO aspects such as:

Core Web Vitals optimisation

Robots.txt and sitemap management

Crawl budget management

Structured data/schema markup

Internal linking and site architecture

Trend & Algorithm Monitoring: Stay updated on Google algorithm changes, SEO trends, and AI- driven content tools.

CMS & Publishing: Work with CMS platforms (WordPress/Webflow or others) to manage content and ensure SEO best practices are implemented.

SEO Tools Mastery: Use and interpret tools like:

SEMrush, Ahrefs, Screaming Frog

Google Search Console, Google Analytics

Surfer SEO, Clearscope, and other AI-assisted writing platforms

Performance Analysis: Use data to inform and iterate strategies. Create regular reports showing SEO growth, content performance, keyword ranking, and user engagement.

Requirements:

12 years of hands-on SEO experience with proven results.

Strong content writing skills with attention to detail and SEO relevance.

Advanced understanding of keyword research and mapping strategies.

Experience with Core Web Vitals, robots.txt, structured data, and other technical SEO elements.

Working knowledge of CMS platforms like WordPress or Webflow.

Familiarity with SEO and analytics tools.

Ability to extract actionable insights from data and use them to improve performance.

Self-driven with a growth mindset and a proactive approach.

Familiarity with programmatic SEO, AI content tools, or multilingual SEO is a plus

Location: Rohini Sector 18 (Work from Office)

Timings: 10:00 AM 6:00 PM (6 Days a week)

Salary: 15,000 20,000 per month