About Us
We're a fast-growing, consumer-first D2C skincare brand, SEREKOIndia's first Psychodermatology brand. Learn more about us at www.serekoshop.com.
Our mission is to create meaningful, memorable brand experiencesand the content we create plays a huge role in that journey. That's where you come in.
We're looking for a creative and strategic Content Writer who understands consumer psychology and can transform those insights into engaging, high-impact content. You'll craft compelling stories and value-driven content across all digital touchpointsfrom informative blogs and SEO-rich articles to email campaigns, product pages, and social media content that builds trust and drives action.
Location: Sector 142, Noida
Experience Level: 24 years preferred
Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus
Key Responsibilities
- Content Strategy & Planning
- Develop content strategies to strengthen our online presence and align with overarching marketing objectives.
- Conduct thorough keyword research to identify opportunities and ensure relevance.
- Content Development
- Produce well-researched, search-optimized articles, product descriptions, landing pages, and educational resources.
- Maintain a consistent brand voice across all digital touchpoints.
- Collaborate with cross-functional teamsincluding design, product, and marketingto create visually and editorially compelling content.
- SEO & Performance Optimization
- Implement on-page SEO best practices, including metadata, internal linking, and schema where appropriate.
- Monitor content performance using analytics tools and continuously refine for improved rankings and engagement.
- Stay informed about search engine updates, industry developments, and competitive trends.
Qualifications & Requirements
- Education: Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Experience: Minimum 2 years of professional writing experience, with a focus on SEO content for premium consumer brands, ideally within the skincare, beauty, or wellness sectors.
- Proven track record of driving organic traffic and improving keyword rankings.
- Exceptional writing, editing, and proofreading skills with attention to detail and brand consistency.
- Strong understanding of skincare terminology, ingredients, and consumer needs.
- Proficiency with CMS platforms (e.g., WordPress, Shopify) and analytics tools (Google Analytics, Search Console).
