SEO Content Writer

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Location: Ahmedabad - Onsite

Role: SEO Content Writer

About Company:

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

IMS People Possible, our flagship brand, provides Offshore Recruitment Services.

IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services

IMS Datawise specialises in Business Process Management Outsourcing Services

IMS nHance provides Offshore Marketing Solutions.

IMS Nucleii provides Offshore Managed IT Services.

Key Responsibilities -

AI-Optimized SEO Content Development

Write and optimize long-form and short-form content designed for search rankings and AI-driven discovery.

Leverage AI tools (ChatGPT, Jasper, Claude, SurferSEO, Clearscope, etc.) to enhance research, outlines, and content velocity.

Build content aligned to modern SEO principles: topical authority, semantic search, entity-based SEO, and E-E-A-T.

Website Content & Conversion Copywriting (CRO Focus)

Develop high-impact content for key website pages including:

o Service pages

o Industry solutions pages

o Landing pages for lead generation

o Homepage and positioning copy

o Product/offer narratives

Write content that improves conversion rates through:

o Strong CTAs

o Clear value proposition messaging

o Trust-building proof points

o Objection-handling copy

Partner with demand gen and design teams to ensure content is structured for conversion and user experience.

Buyer Funnel & Intent-Based Content Strategy

Create content mapped to the full B2B buyer journey:

o Awareness: Industry challenges, market shifts, staffing trends

o Consideration: Use cases, solution explainers, guides

o Decision: Case studies, comparison pages, conversion content

Build content aligned to search intent: informational, commercial, transactional, and decision-stage queries.

Brand Positioning & Thought Leadership

Translate IMS People Possible's value proposition into compelling narratives for staffing and recruitment leaders globally.

Create authoritative content that positions IMS as a strategic offshore partnernot just a cost lever.

Support executive thought leadership via LinkedIn articles, POV blogs, keynote/webinar content, and industry insights.

Content Formats & Deliverables

You will contribute across multiple high-impact formats, including:

SEO blogs, pillar pages, and topic clusters

Website landing pages and CRO-focused copy

Case studies and customer success stories

Email nurture sequences and lead magnets

LinkedIn and social storytelling content

Whitepapers, reports, and industry playbooks

Webinar and event content support

Content Performance & Optimization

Monitor content effectiveness across key metrics:

o Keyword rankings

o Organic traffic growth

o Engagement and time-on-page

o Landing page conversion rates

o MQL and pipeline contribution

Refresh and optimize existing website content for improved relevance, SEO performance, and conversions.

Collaborate with marketing ops and performance teams to apply learnings through iterative content improvements.

Required Skills & Qualifications

25 years of experience in B2B content writing, preferably in staffing, outsourcing, SaaS, or professional services.

Strong understanding of SEO-driven content writing and ranking factors.

Proven ability to write for website pages and conversion-focused journeys.

Hands-on experience using AI/LLM tools for modern content workflows.

Strong grasp of funnel-based content strategy and buyer intent mapping.

Excellent written English with strong editing and storytelling skills.

Preferred Qualifications

Experience writing for global markets (US, UK, Australia staffing ecosystem).

Familiarity with Google's evolving AI search landscape (SGE, entity SEO).

Exposure to CRO principles, landing page optimization, and A/B messaging tests.

Ability to repurpose content efficiently across channels and formats.