Work Schedule: Monday to Saturday (6 days)
Experience: 35 Years
Industry Preference: D2C / E-commerce / FMCG / Wellness / Lifestyle
About Flo Mattress :
Flo Mattress is a fast-growing D2C sleep and comfort brand focused on thoughtful design, quality materials, and honest storytelling. Content plays a central role in how we educate customers, build trust, and drive organic growth across platforms.
We are looking for a content professional who understands that strong writing directly impacts brand perception and revenue.
About the Role :
This is a full-stack content ownership role.
You will independently own all written content for the brand from blogs and website pages to marketplace listings, Quora responses, PR quotes, SEO briefs, and award submissions.
This role requires someone who is equally comfortable with strategy and execution, and can coordinate efficiently with multiple external agencies.
Key Responsibilities:
Content writing & Proof reading:
- Write high-quality long-form content: blogs, articles, guides, and listicles
- Own website content including landing pages, product pages, and category pages
- Create marketplace content for Amazon and Flipkart (titles, bullet points, descriptions, A+ copy)
- Develop product USPs and benefit-driven messaging
- Proofread and refine all content to ensure clarity, accuracy, and brand consistency
Q & A and Community Platforms:
- Write authoritative and helpful responses on Quora and Reddit
- Research relevant topics to build brand credibility
- Repurpose high-performing Q&A insights into blogs and website content
Agency Co-ordination:
Act as the single point of contact for:
- SEO agency (keywords, briefs, approvals, optimization)
- AEO/GEO agency (structured content requirements and submissions)
- PR agency (quotes, statements, press notes, approvals)
- Awards agency (brand narratives and submission forms)
Content Strategy & Planning :
- Build and manage a monthly content calendar
- Conduct keyword and topic research in collaboration with SEO inputs
- Update and optimize existing content to improve rankings and relevance
- Ensure consistent brand voice across all written touchpoints
Required Skills & Qualification :
- 35 years of content writing experience (D2C, e-commerce, FMCG, wellness, beauty, or lifestyle preferred)
- Strong command of English grammar, structure, and storytelling
- Ability to write both long-form and short-form content
- Solid understanding of SEO fundamentals (keywords, on-page SEO, internal linking)
- Experience coordinating with multiple external agencies
- Strong research skills and attention to detail
- Exceptional proofreading and editing ability
- Highly independent, ownership-driven, and organized
Nice to Have :
- Prior experience writing on Quora or Reddit
- Exposure to PR content or award submissions
- Familiarity with AEO/GEO and structured content
- Experience using AI or automation tools to improve content efficiency
