Role Overview
We are looking for an SEO & Content Growth Specialist (Consultant) who can strengthen our current SEO execution while gradually building a more structured, growth-oriented approach to search and content across client accounts.
This role will focus on strong fundamentals (SEO + content) along with contributing to better planning, performance improvement, and future-ready practices.
This is ideal for someone who wants to grow from execution into strategic thinking, while working closely with an agency team.
Engagement Type
- Freelance / Consultant (Off-roll)
- Monthly retainer-based engagement
- Expected involvement: Few hours per week / 20–30 hours per month
- Will work closely with internal teams (Content, Tech, Paid Media)
Key Responsibilities
1. SEO Execution & On-Page Optimization (Core Focus)
- Conduct keyword research and mapping
- Optimize website pages (meta tags, content, internal linking, etc.)
- Ensure SEO best practices across client websites
- Create clear content briefs for SEO-driven pages
2. Content Planning & Growth Support
- Assist in building content plans based on search opportunities
- Guide development of:
- Blog topics
- Landing pages
- Basic content clusters
- Ensure content aligns with search intent + brand voice
3. Technical SEO (Fundamentals)
- Perform audits for:
- Crawlability
- Indexing issues
- Broken links
- Monitor basic Core Web Vitals
- Coordinate with developers for fixes
- Basic understanding of site structure & schema (preferred)
4. Performance Tracking & Reporting
- Track and monitor:
- Organic traffic
- Keyword rankings
- Basic lead/conversion indicators
- Prepare monthly reports with insights and action points
- Use GA4, GSC, and SEO tools effectively
5. Off-Page & Authority Building (Basic)
- Support backlink efforts through:
- Directory submissions
- Basic outreach
- Listings
- Track backlink profile and domain strength
6. Learning & Future-Ready SEO
- Stay updated on:
- AI-driven search trends (SGE, zero-click results)
- Voice and video SEO
- Begin experimenting with new opportunities where relevant
7. Team & Client Coordination
- Work closely with internal teams for execution
- Support in explaining SEO performance to clients (when required)
- Ensure timely delivery of tasks and outputs
Skills & Requirements
- 3–5 years experience in SEO (agency experience preferred)
- Strong understanding of on-page SEO and content alignment
- Basic knowledge of technical SEO
- Familiarity with tools:
- GA4, Google Search Console
- Ahrefs / SEMrush
- Screaming Frog (basic usage)
- Ability to derive actionable insights from data
- Good communication and coordination skills
- Willingness to learn, experiment, and grow
KRI (Key Result Indicators)
1. Organic Traffic Growth
- Improvement in organic traffic across client websites
2. Keyword Performance
- Increase in keywords ranking in Top 10 / Top 20
3. Website Health
- Reduction in technical issues and errors
4. Content Performance
- Improvement in traffic and rankings for SEO-led content
5. Reporting & Delivery
- Timely submission of reports
- Quality of insights and recommendations
6. Ownership & Efficiency
- Ability to manage assigned work independently
- Proactive approach to improvements
Compensation
- As Per the industry standards
