SEO & ASO Specialist (4-5 Years Experience)

Location: On-site (India - Mumbai)

Type: Full-Time

Start Date: Immediate

Industry: Skincare | E-commerce | Healthtech

SkinBB is on a mission to personalize skincare for millions. We're building a mobile-first platform backed by expert dermatology, AI tools, and e-commerce. We're now assembling a lean, high-performance founding tech team - come build the future of skincare with us.

We are seeking a data-driven and performance-focused SEO & ASO Specialist with 4-5 years of experience

in growing organic traffic across both web and mobile ecosystems. The ideal candidate should have expertise

in On-Page SEO, Off-Page SEO, Progressive Web App (PWA) SEO, and App Store Optimization (ASO).

Prior experience in the skincare, wellness, or personal care category will be a major advantage.

Key Responsibilities

SEO (Web + PWA):

- Conduct complete technical audits and implement on-page SEO best practices for both websites and PWAs

- Optimize meta tags, heading structure, URL strategy, schema markup, and internal linking

- Improve crawlability, page speed, mobile responsiveness, and Core Web Vitals, especially in

JavaScript-heavy environments like PWAs

- Collaborate with design and product teams for SEO-optimized landing pages and content strategy

- Manage backlink strategies through ethical link-building and outreach

- Track keyword rankings and prepare performance dashboards using GA4, Search Console,

Ahrefs/SEMrush, etc.

PWA SEO:

- Optimize SEO implementation for dynamic content loading in Progressive Web Apps

- Collaborate with developers on pre-rendering, caching strategies, and JS crawlability

- Ensure structured data and metadata are properly handled in single-page applications (SPAs)

ASO (App Store Optimization):

- Optimize app store listings for iOS and Android (title, subtitle, descriptions, keywords, visuals)

- Conduct competitor and keyword research for better app discoverability

- Monitor app ranking and conversion metrics using tools like AppTweak, SensorTower, or Store Console

- Collaborate with growth and design teams to improve listing assets and A/B test performance

Requirements:

- 4-5 years of experience in SEO and ASO with demonstrated success

- Deep understanding of Google Search algorithms, mobile SEO, and PWA optimization

- Hands-on with SEO tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.

- Experience in handling D2C/e-commerce websites (Shopify/WordPress or headless CMS)

- Strong analytical and communication skills

- Bonus: Past work in skincare, wellness, or health-related consumer brands

Nice to Have:

- Basic knowledge of HTML/CSS and JavaScript SEO best practices

- Understanding of Firebase, GTM, and event tracking for apps and PWAs

- Experience with international/local SEO and multi-language setups

To Apply:

Send your resume and links to SEO/ASO case studies, campaigns, or analytics dashboards you've worked

on. Experience in skincare or wellness brands will receive priority consideration.