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Uffizio

SEO and Digital marketing Specialist

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Job Description

Experience: 35 Years

Location: Surat

Employment Type: Full-Time (On-site)

Job Responsibilities

  • Plan and execute SEO and digital marketing strategies to drive traffic, leads, and business growth
  • Perform keyword research, website audits, and on-page, off-page, and technical SEO
  • Optimize content for search intent, Content SEO, and E-E-A-T guidelines
  • Monitor search engine algorithm updates and optimize SEO strategies accordingly
  • Manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube
  • Manage Meta Ads campaigns with audience targeting, scaling, and A/B testing
  • Plan and optimize campaign budgets, bidding strategies, and cost efficiency
  • Set up and monitor conversion tracking using GA4, GTM, and pixels
  • Execute retargeting, remarketing, and lead funnel strategies
  • Handle social media campaigns and content planning across major platforms
  • Track campaign performance and optimize for ROI and conversions
  • Conduct competitor research and identify growth opportunities
  • Work closely with sales, content, and design teams
  • Prepare performance reports and insights for management

Tools & Skills Required

  • SEO tools: Ahrefs / SEMrush / Screaming Frog
  • Analytics & tracking: GA4, GTM, Google Search Console
  • Paid platforms: Google Ads, Meta Business Manager
  • CRM & automation tools (HubSpot, Zoho good to have)
  • Understanding of CRO and A/B testing

Requirements

  • 35 years of hands-on experience in SEO & digital marketing
  • Strong knowledge of SEO, paid campaigns, analytics, and performance tracking
  • Experience in lead generation, performance marketing, and budget optimization
  • Data-driven mindset with good communication skills

More Info

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About Company

Job ID: 140203581