Position Overview
We're seeking a SEO & Content Specialist who can not only produce compelling content but also build and manage our SEO and content structure from scratch. This role is hands-on and strategic: you'll establish processes, create content across multiple platforms, and deliver weekly performance reports that guide our growth decisions.
Key Responsibilities
- Content Infrastructure: Design and implement a scalable content framework, including style guides, editorial calendars, and publishing workflows.
- SEO Strategy: Develop and execute keyword research, on-page optimization, and link-building strategies tailored to our company's growth.
- Content Creation: Write and publish LinkedIn posts to build brand presence and, and website blog posts to drive organic traffic and engage audiences.
- Weekly Reporting: Generate clear, actionable reports on SEO performance, content engagement, and growth metrics; present insights to the team every week.
- Analytics Setup: Configure and manage tools like Google Analytics to track KPIs.
- Cross-functional Collaboration: Partner with product, design, and marketing teams to align content with brand and user needs.
- Growth Experiments: Test new formats (guides, newsletters, social content) and measure their impact to identify scalable opportunities.
Required Skills & Qualifications
- Strong writing and editing skills with storytelling ability.
- Solid understanding of SEO fundamentals and ability to apply them strategically.
- Experience setting up content systems or processes in a start-up or fast-paced environment.
- Proficiency in SEO and analytics tools.
- Entrepreneurial mindset - resourceful and proactive
What We Offer
- The opportunity to shape the SEO and content foundation of a growing start-up.
- Direct impact on growth through weekly reporting and strategy input.
- Competitive compensation and career progression as the company scales.
