About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you're joining the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is seeking a creative, data-driven storyteller to join our SEO content team. As an SEO Content Specialist, you'll craft high-impact content that educates, engages, and builds trust with our audience of software buyers and professionals. You'll play a key role in driving awareness and demand through strategic, research-backed content that reflects G2's position as the world's leading software marketplace.

This role goes beyond writing for search. It's about creating valuable, authoritative content that resonates with real readers, supports marketing and revenue goals, and reflects G2's unique voice in the SaaS ecosystem. You'll collaborate across teams to produce content that helps our audience make smarter software decisions and enables brands to succeed on G2.

This position reports to an SEO Content Manager.

In This Role, You Will

Develop strategic content: Research and produce high-quality, data-informed articles, guides, and thought leadership pieces that align with user intent, audience needs, and business goals.
Write with authority and clarity: Produce 8 to 10 long-form pieces per month (typically 3000 words), balancing depth, clarity, and originality across SaaS, tech, and B2B topics.
Optimize content for visibility: Incorporate SEO best practices with a focus on topical authority, content structure, and audience value, not just keywords.
Stay up to date on evolving search models: Apply SEO principles along with optimizing for GEO and AEO, to ensure content performs across both traditional and AI-driven discovery channels.
Apply data and feedback: Use performance metrics, competitive research, and insights to refine content and improve results over time.
Support content distribution: Use social media to extend the reach of your content through owned and earned channels.
Collaborate cross-functionally: Work with editors, SEO specialists, research analysts, and product managers to ensure every piece of content reflects G2's messaging framework.

Minimum Qualifications

We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.

2–4 years of experience in SEO content creation or B2B SaaS writing.
A strong portfolio demonstrating the ability to write engaging, high-quality content that drives measurable results, ideally in the SaaS, IT, marketing, or tech spaces.
Familiarity with modern SEO principles (topic clusters, E-E-A-T, content refresh strategy, etc.) and an understanding of content analytics.
Experience using SEO research tools, such as SEMrush and Ahrefs, and analytics tools like GA/GSC.
Bachelor's degree in marketing, communication, journalism, or similar.
Understanding of content management systems, HubSpot preferred.
Basic graphic design knowledge. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub.
Expert grasp of AP style editorial standards and American English.
Basic knowledge of how AI and LLMs influence search and discovery.
Excellent project management and communication skills with the ability to take an idea from brief to publication independently.
Ability to manage tight deadlines.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology In Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.

For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

SEO Content Specialist

SEO Specialist and Content Writer