Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better
digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice
Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity.
Position: SEO Analyst (Mavlers)
Job Location- (Remote)
Experience -3+ Years
Shift-10 AM-7 PM
Rounds- Assessments,2 Technical rounds
Brief Description
We are looking for a talent who will be handing strategic SEO campaigns where you will have to create and work on the on-page, off-page and technical SEO strategies.
Roles & Responsibilities
Technical and On-Page
- Performs a thorough website evaluation to find any technical issues on the website from various tools like screaming frog, SEMrush & AHREFs.
- Manually finding out SEO technical issues that are not triggered by SEO tools.
- Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience.
- Performs intent-based keyword research for optimising different types of website pages.
- Creating metadata based on industry standards.
- Content audit focusing on keyword gap and content structuring.
- Should have worked on 15+ campaigns centric towards on-page SEO.
Off-page & Local SEO
- Builds authoritative link-building strategies to enhance the backlink profile of the website.
- Should have worked extensively on guest blogging link-building.
- NAP consistent link building to enhance local visibility.
Functional & Communication
- Clearly communicates ideas, solutions, challenges, and results to the client in a timely manner.
- Manages client's expectations in terms of website organic performance and business growth.
- Should be good in email communication and have a decent experience on call communications.
- Task & ETA management.
- Coordinates with cross-team to improve website performance.
Strategy & Performance
- Analyzes the website and define a strategy to improve the website's organic traffic.
- Brainstorms for new SEO tactics and analyzes search algorithms to create new and creative growth strategies.
- Creates and introduces strategies based on the client's goals based on the business's niche.
- Defines KPIs every six months and devises a strategy to achieve them.
- Monitors and tracks project progress and proactively handles any issues that arise.
- Strategizing SEO to get more conversions to the website.
Reporting:
- Create website performance reports using Google Analytics and Search Console in Google Data Studio.
- Analysis of traffic drop and keyword drop.
- Providing insightful findings into the report.
