SEO Analyst (3 - 6 Years Experience)

Company Description

Innowell Group specializes in delivering performance-focused and compliant solutions for constructing smarter and more sustainable environments. With over 12 years of expertise, the company offers integrated services in MEP Design, Building Information Modeling (BIM), and Sustainability consulting. Serving industries like commercial real estate, industrial facilities, and public infrastructure, Innowell ensures optimal building performance, energy efficiency, and ESG alignment. Dedicated to creating smarter, greener, and healthier spaces, the company provides innovative services like green building certifications, energy audits, and carbon neutrality planning. Innowell operates across multiple locations, including Chennai, Bengaluru, Hyderabad, Sivakasi and Dhaka.

Role Description

Are you a results-drivenSEO Analystwho blends creativity with analytical precision We're looking for someone who's ready to lead our multi-website SEO strategyespecially as we evolve into the world ofAI Search (AEO & GEO).

This role is perfect for someone who's passionate aboutSEO, WordPress, website performance, analytics, and digital optimization, and who can manage both front-end and back-end website operations while supporting broader digital marketing initiatives. A creative, data-driven SEO professional who loves experimenting, optimizing, and staying ahead of search trendsespecially as the industry shifts towardAI-powered search experiences.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement end-to-end SEO strategies for WordPress-based websites.
• Manage SEO across multiple company accounts with timely delivery.
• Optimize for AI-driven search visibility (Google AI Overviews, Perplexity, ChatGPT Search).
• Conduct monthly technical audits (crawlability, Core Web Vitals, schema) and execute fixes.
• Guide content teams to produce high-quality, information-rich content.
• Perform keyword research, competitor analysis, and search intent mapping.
• Optimize metadata, headings, schema markup, alt text, internal linking, and page speed.
• Improve and monitor rankings across major search engines.

Website Management

• Oversee both front-end and back-end WordPress performance and functionality.
• Ensure accessibility, technical SEO, and best practices across all sites.
• Support website migrations, redesigns, and SEO recovery projects.

Analytics & Optimization

• Track SEO and digital performance using GA4, GSC, GTM, SEMrush/Ahrefs, etc.
• Analyze traffic patterns, user behaviors, funnels, engagement, and conversions.
• Identify opportunities across UX, UI, SEO, and content.
• Develop clear, actionable SEO & digital performance reports.
• Continuously refine strategies through data insights.

Digital Marketing Support

• Maintain digital brand consistency across web, social, and print.
• Support social media and campaign execution when required.

Required Skills & Qualifications

• 36 years of SEO experience (B2B/B2C preferred)
• Strong WordPress + technical SEO skills
• Proficiency in GA4, GSC, GTM, Ahrefs/SEMrush, Screaming Frog
• Good understanding of UX, CRO & modern web design
• Solid HTML/CSS; JS/PHP familiarity is a plus
• Excellent communication & multitasking skills