Senior Visual Merchandiser

Looking for a Dynamic Visual Merchandiser for an e-commerce brand in Mumbai.

Job Responsibilities

Campaign Planning & Execution

Conceptualize and implement visual merchandising campaigns aligned with brand goals and product strategy.

Develop visual plans, mood boards, planograms, and display mock-ups for seasonal and promotional rollouts.

Collaborate with marketing, retail, and buying teams to ensure cohesive brand storytelling across all customer touchpoints.

Graphic Design & Visual Development

Create high-quality mock-ups, renders, and layouts for store displays, windows, and campaign setups.

Use design software (such as Adobe Photoshop, Illustrator, InDesign, or SketchUp) to bring visual ideas to life.

Design visual guidelines and communication decks for internal teams and external partners.

Training & Team Enablement

Train store teams on visual merchandising standards, display techniques, and campaign implementation.

Provide clear, concise visual guidelines and conduct store walkthroughs and VM audits.

Act as a hands-on mentor during new campaign rollouts or store launches.

Accountability & Ownership

Own the end-to-end VM execution from concept to in-store delivery and post-campaign evaluation.

Monitor campaign effectiveness, customer response, and sales impact to continuously refine VM strategies.

Ensure consistency and high visual standards across all store formats.

Cross-functional Collaboration

Partner with retail operations, design, marketing, and inventory teams to streamline planning and execution.

Provide input on store layout, signage, and fixture placement to enhance customer navigation and engagement.

Job Qualifications

27 years of experience in visual merchandising, preferably in retail, fashion, or lifestyle brands.

Strong sense of design, colour theory, composition, and spatial planning.

Proficiency in graphic design software (Adobe Suite, Canva, SketchUp, etc.).

Excellent visual communication and storytelling skills.

Strong organisational and project management abilities.

Confidence in training teams and providing constructive feedback.

Comfortable working independently and taking full ownership of outcomes.