Senior Visual Designer

Role

Position Title: Senior Visual Designer

Reports To: Sr. Director, Marketing, Yubi

Location: Bangalore

Role Mandate: A visual designer with 7-9 years of experience, preferably in-house at a tech, fintech or product company, ready to own Yubi's visual identity end to end. You set the direction, build the systems, and make sure every asset, whether made by you, an agency or AI, looks like from brand Yubi.

About Yubi Group

Yubi Group is the world's only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth - subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over 3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%.

Website link - https://www.go-yubi.com/

Linkedin page - https://www.linkedin.com/company/go-yubi

Key Responsibilities

1. Brand identity and architecture: define and evolve Yubi's visual identity and design the brand and sub-brand architecture, including logos and lockups. Lead the brand refresh with a current illustration and iconography language.
2. Brand systems: build reusable systems, templates and frameworks that make the whole company faster and more consistent. Keep researching trends in branding, AI, motion and fintech design.
3. Flagship creative direction: set direction for launches, campaigns and flagship events, and design the primary assets: sales decks, one-pagers, case studies, event collaterals and print.
4. Website: define the visual language for primary pages with the web team, and review as it scales across other pages.
5. Video and motion: write storyboards and concepts for hero videos, and set direction for motion.
6. Agency ownership: brief agencies, set direction for primary assets, and quality-check recurring work so everything stays on-brand. Own the asset library.
7. AI and agents: use AI design tools across your work, and turn the brand system into .md skills and Claude Code agents so sales, HR and other teams generate on-brand collateral themselves, within brand guardrails.
8. Leadership: present concepts and defend the rationale to leadership, and partner with Product Marketing, sales and product stakeholders as needed.

Skills

1. Craft & Taste - typography, layout, colour and hierarchy, shown in a portfolio with process.
2. Brand Systems & Illustration - identity frameworks, design systems, and a current illustration and iconography language.
3. Tools - advanced Figma, Adobe Creative Suite, and strong PowerPoint or Google Slides design.
4. AI Design & Workflows - ships production-quality work with AI design tools such as Midjourney, Nano Banana, Runway and Figma AI, and goes well beyond generic output to keep it on-brand. Has built workflows or agents with Claude Code, Claude or Gemini, such as brand guidelines written as structured .md skills, so non-designers can produce on-brand collateral themselves.
5. Agency Direction - has briefed and quality-checked design agencies. Motion and video skills are not required, but you can guide and review them.
6. Communication - makes complex B2B and fintech ideas simple, and presents with confidence.

Who We're Looking For

Strategic Eye, Strong Craft — thinks about the big picture while sweating the details.

Builder — creates systems and tools so others can do on-brand work without you.

Judgement — knows when to build fresh and when to hold the line.

Ownership — self-directed, AI-first, and works well with leadership and agencies.

Application Questions

Portfolio (required): Share your portfolio link, including brand or design-system work with your process, not just final visuals.

AI workflow (required): Share one AI workflow, skill or agent you've built. Include a link or a 2-minute walkthrough, the problem it solved and the outcome.

Why Join Yubi

You own the visual identity of a company starting its next chapter of scale. You rebuild how Yubi looks, then build the systems and AI agents that keep it consistent everywhere.

We are a team that has open communication at all times, with no second-guessing. Ensuring that the workplace is safe and fun is something the marketing team strives for. Rest assured, you will be working in a team that will ensure you are growing in your career and also excited to show up at work each day.