(Brand + Performance Advertising | AI-First Production)
Role Overview
We are building a next-generation, AI-first video production system for global consumer brands. This role goes far beyond traditional video editing.
You will act as the gold-standard editor and post-production decision owner, responsible for transforming AI-generated scenes into high-retention, performance-ready ads. While AI scene generation is handled by a separate team, you own what works, what doesn't, what must be regenerated, and why.
This role sets the quality bar, editing language, and decision framework that others will learn from as the system scales.
What You'll Own
- Final editorial quality and performance readiness of all video outputs
- Decisions on scene structure, pacing, camera logic, and regeneration needs
- Speed and effectiveness of post-production iterations
- Editorial judgment in an AI-driven, iterative workflow
Key Responsibilities
1. Editing, Storytelling & Retention (Core)
- Edit short-form and mid-form videos (6s60s; rarely up to 2 minutes)
- Optimize for hooks, watch-time, clarity, and conversion
- Make strong calls on:
- Pacing and rhythm
- Shot selection and sequencing
- Transitions, emphasis, and visual hierarchy
- Adapt edits for multiple platforms and formats (9:16, 1:1, 16:9)
2. AI Scene Review & Regeneration Direction (Critical Responsibility)
- Review AI-generated scenes and decide what must be regenerated versus fixed in edit
- Clearly articulate why a scene doesn't work, such as:
- Weak or incorrect camera movement
- Unclear or slow action
- Poor emotional beat or intent mismatch
- Continuity or realism issues
- Provide precise regeneration guidance, including:
- Camera framing or movement changes
- Subject placement or action timing
- Emotional tone, energy, or pacing corrections
- Work in a tight back-and-forth feedback loop with AI generation teams until scenes meet quality and performance standards
You are not just assembling footage you are directing post-generation outcomes.
3. Product, App & Interface Animation
- Animate app screens, dashboards, and digital product flows
- Create motion-driven UI walkthroughs and feature highlights
- Use masking, zooms, cursor paths, and transitions to guide attention
- Turn static product visuals into dynamic, story-driven moments
4. AI-First Post-Production Execution
- Work hands-on with AI-assisted editing workflows
- Enhance and unify AI-generated video, image, and audio assets
- Use AI tools for:
- Voiceovers and subtitles
- Image/video enhancement
- Rapid iteration and creative testing
- Maintain visual consistency and polish across AI-generated scenes
5. Creative Ownership & Pushback
- Translate briefs into clear visual execution plans
- Push back on scripts or briefs when something won't work visually or for retention
- Suggest improvements to:
- Scene order
- Shot design
- Pacing and narrative flow
- Collaborate closely with founders and clients
6. Standard-Setting & Leadership
- Act as the reference editor others learn from
- Define best practices for AI-first post-production
- Help establish repeatable workflows, quality benchmarks, and editorial taste
- Lead by example through hands-on execution
Required Experience
- 47+ years of professional video editing and/or motion design experience
- Strong portfolio of ads, product videos, or digital-first storytelling
- Advanced proficiency in:
- Adobe Premiere Pro
- After Effects
- Photoshop / Illustrator
- Proven experience with motion graphics and UI animation
- Strong understanding of:
- Filmmaking and camera grammar
- Visual pacing and rhythm
- Performance-driven editing
- Experience working on performance marketing creatives
AI & Tooling Expectations
- Hands-on experience with AI creative tools such as:
- Runway, Kling, Pika, Minimax, Synthesia, Veo, Midjourney (or equivalents)
- Comfortable working in iterative, AI-driven production workflows
- Ability to critically judge AI outputs not just operate tools
- Curious, adaptive, and proactive with emerging creative technology
What Success Looks Like (First 3 Months)
- Faster turnaround from AI generation performance-ready edit
- Clear, confident decisions on regeneration vs editing
- Noticeable improvement in:
- Retention
- Pacing
- Clarity of product storytelling
- Establishment of a clear editorial standard others can follow
Ideal Candidate Profile
- Strong editorial taste and restraint
- Comfortable making and defending creative decisions
- Thinks in outcomes, not just aesthetics
- Thrives in ambiguity and fast iteration
- Enjoys building systems, not just delivering files
Compensation
This is a very high leverage role, demanding a lot of hustle and workload. Thus, there's no bar on the compensation.
