Senior Territory Sales Executive - B2B

Main Accountabilities :

• To Manage current distribution network
• Expand distribution network by appointing sales person to cover uncovered Bakers.
• To drive Bakery conversion by arranging trials.
• Expand the range of products from our product list among Bakers buying our Bakery Fats, Ingredients & Margarines.
• Setting up cold chain distribution for our Whip topping products.
• Develop the market for achieving year on year growth for the next 3-5 years.

Impact/Dimensions :

• To achieve the targeted volume.
• Will supervise third party employees

Key Performance Indicators :

• To drive automation by using SFA and DMS.
• Achieve annual Volume on monthly/Qtrly basis.
• Volume growth over last year in Bakery and Ingredients business
• Reduce Expiry stock to zero
• SFA Usage Hygiene, Number of Customer Visits per Month, Outlet Addition, Focus SKU Volume
• Major Opportunities and Decisions :
• Handling the complex and dynamic changing of rates. Controlling the secondary sales with the prevailing rates.
• The deployment of Technical team and utilization of their efforts productively.

Management/Leadership :

• To have full control of the secondary market & customers and knowledge of competition activities
• Good market knowledge and team management skill.
• Basic Baking knowledge i.e. application of fats & ingredients both
• Good negotiating skills
• Should be a team player, with Good product and territory knowledge along with strong communication.
• Strong analytical ability to interpret data and guide team for achieving desired business results.

Key Relationships, Stakeholders & Interfaces :

• Handling of Distributors, Super stockiest, C&FA, Logistics Team etc.
• Having good market relations and effectively communicate with other support functions, Top Management and the Marketing Team.
• Timely reporting
• Knowledge and Technical Competencies :
• To have the knowledge of Fats & Ingredients.
• Basic Technical knowledge.
• Trials to Bakers for conversions with Technical team support

Education/Experience :

• Graduate, technical application based knowledge to convert customers.
• Work experience should be relevant to Fats & Ingredients for 5 years
• Should be proficient in Local Language and Hindi, should also be good in English writing and speaking
• Computer knowledge is must.