Role Overview
We are hiring a market-focused product marketing professional who understands the data management space and can translate platform capabilities into strong, structured content.
This role is content-heavy and research-driven.
You should understand Data Quality, Data Observability, Data Governance, and Modern Data Platforms well enough to create accurate and compelling material for enterprise audiences. You will work closely with Product & Engineering, Customer, Sales, Demand Gen Teams.
What You Will Do
- Own Market-Facing Content - Create and maintain high-quality content including:
- Blogs (technical and thought leadership)
- Website pages (solutions, use cases, verticals)
- Solution briefs and product one-pagers
- Industry-focused content (Insurance, BFSI, etc.)
- Campaign messaging frameworks, Events Decks
- eBooks and long-form guides
- Case study narratives
- Content should be structured, research-backed, and aligned to market & product.
- 2. Support Sales & Field Teams
- Create decks for: Webinars, Events Sessions, Sales enablement
- Build persona-based messaging frameworks.
- Help sales teams with industry-specific positioning.
- Develop use-case slides aligned to ICPs.
- 3. Competitive & Market Research - Track competitors in Data Observability, Data Quality and Data Governance. Maintain competitive comparison documents. Research market trends and analyst perspectives. Support RFP/RFI responses with structured inputs.
- 4. Website & Messaging Ownership
- Continuously improve website content.
- Align product messaging with roadmap updates.
- Ensure clarity in how DQLabs Prizm is positioned in the market.
- Some understanding of SEO/AIEO to optimize content for discoverability.
- 5. Webinar & Event Content
- Develop webinar abstracts and scripts.
- Create supporting slide decks.
- Coordinate with speakers to ensure strong messaging.
- Align event messaging with overall positioning strategy.
- Required Background
- Experience (8+ Years) in one or more of the following:
- Product Marketing in enterprise B2B SaaS
- Data Quality / Data Governance / Data Observability domain
- Enterprise data platform companies
- Consultant roles in data management/data engineering space
- Must understand:
- Data Engineering basics
- Data Governance, Data Quality concepts
- Metadata and lineage
- Cloud data platforms (Snowflake, Databricks, etc.)
- AI/analytics dependency on trusted data
- Skills Required
- Strong writing skills (clear, structured, technical but readable)
- Ability to simplify complex technical ideas
- Experience creating long-form and short-form content
- Comfortable working with Product and Engineering teams
- Structured thinking and strong documentation skills, Basic Design Skills
- Ability to manage multiple content streams simultaneously
- What This Role Is Not
- Not a social media-only role
- Not brand-only marketing
- Not graphic design focused
- Not purely campaign execution
- This is a product-led, research-driven content role focused on enterprise data markets.
