Job Title: Senior Social Media Strategist | Luxury Diamond & Jewellery Group
Location : BKC Office, Mumbai (on-site)
Work expereince : 5+ years
Salary Range : upto 15 LPA
We are hiring a
Senior Social Media Strategist for a well-established, vertically integrated diamond and jewellery group with a strong global footprint across natural diamonds, lab-grown diamonds, and fine jewellery distribution in the UK and European markets.
This is an exciting opportunity for a creative and data-driven social media leader to shape the global digital voice of premium brands operating in both B2B and B2C segments. If you have experience handling international markets, luxury positioning, and performance-driven campaigns this role is for you.
About The Role
As a
Senior Social Media Strategist, you will lead end-to-end social media strategy, execution, and performance optimization across multiple global platforms. You will collaborate closely with marketing, creative, PR, and product teams to build brand visibility, engagement, and community growth across international markets including the UK, US, and Europe.
This role requires a balance of creativity, analytics, luxury aesthetics, and global brand understanding.
Key Responsibilities
Social Media Strategy & Execution
- Develop and implement comprehensive social media strategies aligned with business objectives.
- Ensure brand consistency across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and emerging channels.
- Manage both B2B and B2C communication strategies.
Content Leadership
- Oversee creation and curation of high-quality content (copy, visuals, videos).
- Maintain strong aesthetic standards aligned with luxury positioning.
- Guide content calendars and storytelling for global audiences.
Community & Engagement
- Build and nurture an engaged global online community.
- Monitor and respond to comments, messages, and brand mentions professionally and promptly.
Campaigns & Paid Media
- Plan and execute paid and organic campaigns, promotions, collaborations, and partnerships.
- Align social campaigns with broader marketing and product initiatives.
Analytics & Performance Optimization
- Track, analyze, and report key KPIs using analytics tools.
- Provide actionable insights to enhance performance and growth.
Cross-Functional Collaboration
- Work closely with marketing, creative, PR, and product teams.
- Act as the internal subject matter expert for social media strategy.
Crisis & Reputation Management
- Monitor brand conversations and address issues swiftly and strategically.
Influencer & Partnership Strategy
- Develop and manage influencer collaborations and brand partnerships to expand global reach.
Platform Innovation
- Stay updated on emerging trends, tools, and platform updates to keep the brand ahead of competitors.
Required Skills & Qualifications
- 5+ years of hands-on social media strategy experience.
- Proven experience managing global accounts (UK, US, Europe markets preferred).
- Strong understanding of B2B and B2C social media strategies.
- Expertise in analytics tools and performance tracking.
- Strong aesthetic sense and attention to detail.
- Experience creating marketing collaterals for international markets.
- Strong project management and organizational skills.
- Experience in-house or with an agency.
- Luxury jewellery or fashion industry experience preferred.
- Bachelor's degree in Marketing, Design, or related field.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, collaborative environment.
Why This Role
- Opportunity to work with global luxury brands.
- Exposure to both natural and lab-grown diamond segments.
- Strategic ownership of multi-market social media presence.
- Collaborative and growth-oriented environment.
Skills: b2b,b2c,social media strategy,campaigns,social media,media strategy,analytics,strategy
