Senior Social Media Marketing Specialist

Responsibilities

• Develop and implement social media strategies that align with brand goals.
• Create high-quality content, including text, images, and videos.
• Analyze and report on social media performance metrics.
• Monitor trends and audience insights to drive engagement.
• Collaborate with internal teams to ensure brand consistency.
• Manage social media advertising campaigns and budgets.
• Engage with followers and respond to comments and inquiries.
• Conduct regular competitor analysis and adjust strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-5 years of experience in social media marketing.
• Proficiency in analytics tools and social media management platforms.
• Strong writing and editing skills.